Content Catch Up February 4, 2024
BeautyMatter
An essential resource for beauty industry executives, creatives, entrepreneurs, and suppliers.
PARTNER CONTENT: BEAUTYWORLD SAUDI ARABIA
We've gathered the top performing pieces of content from the past week.
THE GOLDEN AGE OF #BEAUTYTOK: WHERE DO WE GO FROM HERE?
TikTok has provided a pathway to marketing success since #BeautyTok gained traction at the start of the pandemic.
DIGITAL DEMOCRACY: WHY KIKI WORLD IS PUTTING THE POWER BACK IN THE HANDS OF THE CONSUMER
KIKI World is going beyond the traditional loyalty program to show their gratitude; their members are not only active participants in the brand, but also owners, thanks to its onchain structure.
US PRESTIGE BEAUTY HIT $31.7 BILLION IN 2023
The US prestige channel, which includes department and specialty stores, recorded the third year of double-digit growth, growing 14% to $31.7 billion in sales, according to the data firm Circana.
HOW A GENERATION OF TWEENS FELL UNDER THE INFLUENCE OF DRUNK ELEPHANT
Once aimed at adults willing to pay a premium price for high-quality skincare products, Drunk Elephant has recently become a status symbol among kids, tweens, and teens.
WHY LVMH PULLED BENEFIT COSMETICS OFF CHINA’S TOP E-COMMERCE PLATFORMS
On January 28, Benefit Cosmetics closed its online flagship stores on Tmall, JD.com, and Douyin in China.
EASY-ACCESS WELLNESS: INSIDE TARGET’S LATEST RETAIL STRATEGY
Wellness shopping has often been associated with dreams of a tranquil oasis with wooden flooring, a retail experience with an indoor waterfall and jungle canopy included, decidedly independent and possibly niche.
CHANEL, ELC, AND L’ORéAL JOIN FORCES TO SPEARHEAD SUPPLY CHAIN SUSTAINABILITY
TRASCE, spearheaded by Chanel, is a newly-founded consortium of 15 industry leaders looking to enhance supply chain mapping.
领英推荐
IVORIAN INVESTMENT JUGGERNAUT BIRIMIAN VENTURES PULLS ITS WEIGHT IN BEAUTY
The prominent Ivorian investment powerhouse Birimian Ventures is extending its influence from the traditional realms of African fashion to the beauty industry.
ETHICAL IDENTITIES: CAN WE REALLY BE ANYONE ONLINE?
Through aesthetics, we can alter, and even change, our identities. Much of this in the physical world is accomplished through the use of different beauty products.
[PREMIUM CONTENT] 2024 WEEK 5: BEAUTY BRAND AND PRODUCT LAUNCHES
With the month of January over Spring launches are beginning to emerge. Here's what else launched this week, selected by BeautyMatter.
DIBS BEAUTY: THE POWER OF RELATABLE BEAUTY IN THE AGE OF THE ASPIRATIONAL
In its first year of business, the company sold out of its Duo product nine times, selling one product every three seconds.
HOW CIATé LONDON, LOTTIE LONDON, AND I AM PROUD USE CHATGPT TO INCREASE MARKETING PERFORMANCE
Brand Agency London, home of global beauty brands Ciaté London, Lottie London, and I Am Proud, recently implemented the use of generative AI across their marketing team to great success.
UNCOVERING THE BEAUTY TRIBES OF TOMORROW WITH HUMANOID LABS
BeautyMatter sat down with Sandra Soskic to discuss the evolution of beauty as identity demarcation; creating a democratic and accessible identity platform; and merging the digital, virtual, and physical worlds.