CONTENT CARRIER - A perfect match?
Since this year, I have been advising creators and brands about communication. I meet people and help bring their stories out into the world. Using the most beautiful words I can think of. CONTENT CARRIER is my pseudonym and these are my monthly musings about professional communication.
I once came up with a campaign for an employer. The idea was to convince other interested companies to participate in our innovation program. The title of the program was decided on: MATCH.
The word MATCH has several meanings. For example, it could mean a contest, a matchstick, or even a love affair. Years later, I realize that perhaps this one word best of all describes what drives people. In business, or outside of it. As is the case for my current client TRANSPORTMEDIA BELGIUM , where I work as a freelance editor.
?? Organize a match
Exciting competitions are guaranteed to draw crowds. That's what the publisher must have thought when it organized the Transport & Logistics Awards for the first time in 1994.
On May 11, the thirtieth edition took place at the Nekkerhal in the presence of more than 1,400 attendees. But it didn't stop with that one competition. The following month, Transportmedia, with the support of its sponsors, handed out prizes once again.
Best of VAN rewarded stakeholders in the world of vans. Louis Ballaux was awarded Best VAN Expert 2023 and the Super Best Dealer VAN 2023 prize went to Ghistelinck Automotive . Even the rain could not spoil the fun at this year's edition.
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?? Light in the darkness
Nevertheless, the outlook for the transport sector remains shrouded in dark clouds. Will demand pick up again? Or is our economy slipping further into recession? And how do you invest in more sustainable alternatives to fossil fuels as a transport company?
Transportmedia covers news and offers insight. In this way, we want to share opinions from within the industry and create light in the darkness. Us editors keep a match burning in the dark, so to speak.
Sometimes it just means lighting the fire under the barbecue. The catering at Best of VAN's garden party was very much to everyone’s liking this year!
?? One love
For the Zero Emission Xperience, the upcoming September event around alternative propulsion, Transportmedia sent out a playful invitation. "With or Without You?" it read. We all know that song by U2, of course. "We're one, but we're not the same," sings Bono in another song. "We get to carry each other."
The word ‘carrier’ means a person or firm transporting goods. Workers, clerks, and business owners who are active in this field are dear to our hearts. Therefore, we hope they will be content with our work. (With that I may have disclosed a possible meaning of my pseudonym.)?
We each contribute in our way to Transportmedia. Below you can see some of us on the sofa. From left to right: yours truly, Yannick Haesevoets , Christel Cluyten , Christophe Duckers , and Claude Yvens in the back.
Might just be a perfect match.