The Content Calendar Kraken
James Oliver
Founder of Oliver.com. An SEO helping entrepreneurs build a profitable online business. Sharing proven strategies and insights, as I grow my own affiliate marketing business to $1M per year
Keyword research, competitor analysis, writing, editing, promoting - it's a never-ending cycle to appease the SEO gods.
It's the lifeblood of SEO and affiliate marketing success, here's the steps...
Keyword research & competitor analysis
Reverse engineer competitors keywords.
Use SEO tools like:
? Ahrefs
? Semrush
? or find all your competitors' pages sitemap -- site(.)com/sitemap.xml
I like to search for a top roundup review like: Best x
Then do the sitemap method
After getting your keywords.
Make sure there isn't any kw canalisation.
There's tools for this. But on a small scale.
Google both keywords and see if different results come up.
Next.
Create a topical map and internal linking structure.
I like to build on a page silo level.
Writing.
Ai changed the game.
When hiring writers they will use Ai.
So I don't bother anymore.
Use tools like:
? Cuppa
? Koala
? Autoblogging
Cuppa for informational and Koala for Amazon reviews.
领英推荐
Writers shouldn't be dishearten. Editors are more important. (pay upgrade)
Editing
Ai content needs editing.
Intro's are especially.
It increases - Time on page, Scroll depth, Conversions, etc.
Consider using the SPEAR framework.
We’re developing a tool free for Conversions.so members.
It’s built with Claude, for better outputs.
It's important to consider information gain
Use perplexity ai to add statistics. (this also helps with links)
For best review articles, add a popular product with no aff program
By doing so, you can increase traffic and make your review more comprehensive
Content freshness
After the content has aged. 6 months+
Always go back and edit again.
Check GSC data or use Query Hunter to add additional keywords.
Tip: Always update content a month before Black Friday to maximise sales.
Promotion.
Google wants branded searches and social traffic.
? Promote on socials. (I focus on YT)
? Reach out to blogs for links.
Having statistics in your content helps get links.
Rinse and repeat - The Never-ending Content Beast.
SPEAR framework tool coming soon…