Content Calendar in 2023

Having a content calendar is crucial to planning and tracking upcoming marketing efforts. Assigning tasks and deadlines on your content calendar helps to make sure the content is posted on time. A content calendar also helps to team members to see overlapping deadlines. Your content calendar will expose these scheduling conflicts early in the process and allow your team to make the appropriate adjustments. In my latest video, I cover the process of creating a content calendar from start to finish.

Creating a content calendar is time and resource-consuming. And for this very reason, many tend to overlook this process, jumping straight into content creation and publishing their content whenever they can.

Well, that’s not the best way to approach your content marketing strategy. In fact, it’s a terrible way to approach your content marketing strategy!

You see, when a successful brand publishes an awesome video on YouTube, a fantastic thought-provoking article on LinkedIn, or a viral post on social media, a lot of work has gone into it. They most likely didn’t choose a topic on a whim and publish it on the go between two meetings. They carefully curated trending topics that could appeal to their target market and monitored the best time for them to post based on their audience's habits and behaviors.

The key with video marketing is to create compelling and striking content that will resonate with your viewers and prompt them to engage. If you’re not sure how to make the most of video marketing to better connect with your customers, don’t hesitate to get in touch with us. Video production is our jam and we would love to help you understand your audience, nail your video marketing strategy, and land highly-qualified leads.

We are committed to helping clients like you create the right content for the right audience so that you can focus on running your business while we craft the perfect video content for your brand. Want to jump on a call to discuss your needs and see how we can help? We’d love to hear from you!