CONTENT WILL ALWAYS BE KING

During our Integrated Branding Trainings, the most asked question by brand owners usually is:

"What is a cost-effective way to reach as many people as possible and stand out in the digital space?"

The answer is simple!

Through content marketing.

Content marketing is the process of planning, creating, distributing, and sharing relevant information with a specific audience to educate, entertain, or inform them as a strategy to build brand awareness, engage prospective clients, and increase sales. 

Why is content marketing effective?

• It is cost-effective - with a free social media page you can share content
• You target your ideal customer - you create content that your target customer is interested in
• You differentiate yourself from your competitors - with a consistent content strategy your customers can tell you apart from your competitors
• You position yourself as an expert and build awareness - if you are not publishing any content on the digital space, nobody knows you exist. Once you start putting out content your audience becomes aware of your brand and is likely to consider you when making a buying decision.

What are the different kinds of content marketing?

• Video Content - creating engaging videos that educate, inform, advertise, or entertain
• Video animation - that explains a concept or educates on your product or service
• Still and Live graphics - that build awareness about your brand, what you do, or how to use your product
• Email Newsletter - sending email newsletters to prospective clients, past clients, and people who have visited your website informing or reminding them of your products and services to keep you on top of mind
• Blog content - having a blog page on your website where you write educative content and convert readers into customers 
• Articles - Publishing articles in different digital spaces to increase awareness of your brand and position yourself as an expert 

How to win with content marketing

Having a content marketing strategy will ensure that your efforts convert into sales.

• Set goals - what are you trying to achieve with your content? Build awareness? Increase sales? Create a community?
• Identify metrics - what you will use to measure your performance? Website visits? Enquires? Social media Followers? The number of sales? The number of return customers? Likes and shares?
• Choose the type of content - decide which type of content will do well with your target audience among the ones discussed above
• Choose your preferred channel - this is dependent on where your audience is located and the type of content. Social media (Facebook, YouTube, etc), blog page, websites.
• Budget - what do you need to create your content. A content team? Outsourcing services? Paid advertisement? 
• Plan, create, publish, and share your content - plan your content and share it consistently. Respond to comments, answer questions, and engage with your audience.
• Measure your performance - measure how your content is performing and if you are achieving your goals. Adjust your content according to the analytics and keep improving.

In summary, to succeed with content marketing you should, have goals, identify your target audience, choose a content marketing channel, publish your content, measure your performance, and improve your strategy.

Content marketing is very effective in building your brand and getting more customers.

#KujaOrac and #BetterYourBrand with content marketing.

We take up all the work, come up with an effective content strategy for your brand, and create content for you that is targeted towards your ideal audience. Contact us today to get started with content marketing.