Container Homes: Leave Your Box Behind
One of the hot topics in real estate right now is affordable housing and whether or not builders can meet this demand. Right now, 3 million people are turning 30 each year for the next 25 years and the income gap isn’t getting any smaller. We need houses. Not just workforce housing but resorts, hospitality, luxury, and another category growing in popularity is life off-the-grid.
One phenomenal entrepreneur working hard to fill this demand is Chloe Millard. She’s a high-energy, luxury marketing specialist with container home technology that is worth taking a look at. I’ve been in real estate for nearly two decades, and I’ve seen people attempt to solve this niche with container homes, but the challenge always seems to outweigh the effort.
You can’t finance them with Fannie or Freddie or FHA, and in some cases, you can’t get a loan at all. Do they appreciate stick-built homes? Or are they classified as modular? Zoning regulations shut them down all the time because they’re new and different.
Chloe and her team are changing all that. They’re finding a way forward and she shares some of those secrets with us today. You’ll learn about that and have the opportunity to connect with her more.
What I was most fascinated by were two side conversations that I had a hard time letting go of. One, as a first-generation entrepreneur, Chloe and I are both Midwestern suburban-raised kids with no entrepreneurial support group, and we found ourselves in this race to lift our careers among a sea of pirates, tax collectors, and madmen. I mean, take away the security of a well-paying job and all bets are off. It’s hustle or hell-in-a-handbasket and choosing the life of a business owner can be taxing on your spouse and family. I was so thankful that she shared the sacrifices that so many of us have had to endure and don’t ever talk about. She’s made more than a few. And she also shared what life was like as a female founder.
I see this phrase mentioned and even celebrated but if I’m being honest with you, I don’t know why. I’m a dude; to me, work is work. I mean, how much different can it be for a woman than a man in business? So I dug in and asked why.
Wow is all I can say. I have a real understanding and newfound respect for women and the challenges that they face that I will never have to face. She takes it all on with grace, enthusiasm, and style that can captivate a room because she’s smart and experienced; she knows what she’s talking about, which is finally what we need in this niche.
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