Consumption and AD through APPs reached US$ 465 billion in 2021
The world has converged to the palm of our hand, and more and more everything we consume passes through our smartphone.
According to data from Hootsuite 2022 currently in the world we have 5.3 billion unique mobile phone users.
In the world, 92% of APP users use their mobile phone for their use. From social networks to health & fitness, shopping and streaming apps. For games, 68% already use smartphone. Many games are growing a lot in the exclusive mobile format.
Today we publish an analysis of data.ai company, (State of Mobile 2022 study). The material is a complete mobile consumption global map.
App consumption
In 2021, US$170 billion in mobile application spending was generated.
China consumed US$ 57 billion, USA US$ 43 billion and Japan US$$ 21 billion. In the sequence, South Korea US$ 6.7 billion, UK with US$ 4.2 billion and Germany US$ 3.9 billion.
According to the data.ai′s study, 70% of all the time in APPs are dedicated to social networks and video views.
It is interesting to note that emerging countries such as India, Brazil, Indonesia, Philippines and Pakistan are among the most spending their hours on applications.
While an American spends an average of 4.1 hours a day in mobile apps, a Brazilian or Indonesian 5.4 hours a day, 32% more.
A French gets 3.6 hours a day and a German 3.4 hours a day on mobile apps.
Advertising expenses
App advertising spend reached US$ 295 billion in 2021 and the forecast is US$ 350 billion by 2022.?
In 2019, before the pandemic it was US$ 190 billion.
Different consumption in each generation
Each generation consumes according to their interest and need.
Gen Z leads in education, video & photo, entertainment, and social media apps.
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Millennials lead in health & fitness, food & drink, business, sports, finance, shopping,?
Gen X and baby boomers in weather, news and medical.
Games
Global mobile gaming market moved US$ 116 billion in 2021 and in 2018 ?the value was US$ 74 billion.
The gamer's profile has changed a lot, especially in simulation sports games. In 2018 they were the second most important segment and are currently down, only the 9th. ?most representative.
Health & Fitness
Health & Fitness app consumer market has grown a lot in the pandemic and continues to rise.
The top 5 applications worldwide in the sector moved US$ 235 million in consumption in 2021. In 2018 it was US$ 177 million.
Revenues - US$ million
Streaming
There has been a widespread increase in downloads and consumption of video and streaming apps. And the arrival of new players like Tik Tok and Kwai skyrocketed the numbers.
Global growth in time spent on streaming and video apps was 32% compared to before the pandemic.
Top video apps by consumer spend in America, EMEA and APAC.
Top Voice in AI | CIO at TetraNoodle | Proven & Personalized Business Growth With AI | AI keynote speaker | 4x patents in AI/ML | 2x author | Travel lover ??
2 年Wow! I'm amazed! Good to know that 92% of APP users use their mobile phone for their use. This is a pointer that firms should strive to make their apps mobile friendly. It was nice reading through this piece. Captured a lot of details that organizations should focus on. A million thanks for sharing.
Owners - EBC Consultants to Construction, Oil and Gas Industries
2 年Consumption?going up, whilst commodities are shrinking according to the UK food Speak! ??