Consumers Spending More Time in Mobile Apps; Millennials Using Ad-Blocking & Piracy; GoPro and the Hero5 Line of Cameras; Twitter’s New Reply Feature

Consumers Spending More Time in Mobile Apps. Smartphone users are more likely to interact with apps instead of of mobile sites. The apps that are driving the consumption - news, video productivity apps, social media and messaging platforms. For a comparison, US adults will spend 1 hour and 54 minutes a day using apps versus 19 minutes a day on mobile web. Apps load faster and are much easier to access. In 2016 there will be 184.1 million adult smartphone users in the US.

Millennials Using Ad-Blocking and Piracy.When trying to reach Millennials with video ads, a study by Horowitz Research found that two out of three Millennials use ad-blocking on desktop or their mobile device. They are blocking pre-rolls on short-form and long-form videos. The study also found that 70% of Millennials use at least one form of piracy.

GoPro and the Hero5 Line of Cameras.GoPro is expanding its camera lineup to new products and services such as the Hero5 line of cameras, an aerial and handheld stabilization system and a cloud-based platform for content captured on devices. This is good for GoPro as they are expanding their overall capabilities of each product while minimizing the effort needed on the consumer side.

Twitter’s New Reply Feature. Good news for all you twitter users - Media extras such as photos, gifs and videos will not be counted in the 140-character limit. This will also include the exclusion of usernames in a reply or mention. This will enable users and brands alike to take advantage of the extra characters that will now be available.

About Bernie

With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.

Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.

Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ https://b7design.com/b2the7/