?? Are Consumers Ready for AI in Advertising?

?? Are Consumers Ready for AI in Advertising?

Cole Bridge Cole Bridge

Cole Bridge

Helping lead buyers & sellers earn more and scale smarter with smart lead distribution

发布日期: 2024年7月19日
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Artificial Intelligence is reshaping the advertising landscape, but how do consumers feel about it? A recent YouGov survey reveals some intriguing insights into global attitudes towards AI in marketing.

Here’s what we found out ??

  1. Comfort levels vary by region: European countries like France, Sweden, and Britain show the highest discomfort with AI in advertising, while Asian countries like Singapore, India, and Indonesia seem more accepting.
  2. Virtual brand ambassadors raise eyebrows: Across most markets, consumers are least comfortable with AI-generated virtual brand ambassadors. In France, 62% of respondents expressed discomfort with this concept.
  3. Image manipulation concerns: Many consumers are uneasy about AI generating or editing product images. In Britain, 64% of respondents were uncomfortable with AI editing product images.
  4. Copywriting and targeting: There’s slightly less resistance to AI copywriting ads or deciding ad placements, but still, around 50% of consumers in many markets are uncomfortable with these practices.
  5. UAE and Asian markets more open: Countries like UAE, Indonesia, India, and Singapore show the lowest levels of discomfort across all AI applications in advertising.

What does this mean for marketers? We need to tread carefully when implementing AI in our campaigns. Transparency about AI use and focusing on enhancing rather than replacing human creativity might be key to gaining consumer trust.

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Want to dive deeper into the data? Check out the full YouGov survey results here.

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