Consumers are increasingly cautious about their home network spending
Elizabeth Parks
39 year old family business ? Smart Home ? Energy ? Streaming ? CTV ? Broadband ? Connected Health ? SMB ? Multifamily ? Market Research ?Consulting ? Marketing Services ? Thought Leadership
The home networking landscape continues to evolve, with networking products incorporating new technology and features including Wi-Fi 7, mesh networking, 5G mobility and fallback, and router-enabled services.
Parks Associates new research investigates the changing home networking space. It examines consumer awareness of and demand for home networking products and services, including consumer awareness of home networking features and willingness to subscribe to premium services such as professional technical support, whole-home cybersecurity, and advanced parental controls.
Check out this excerpt from the Executive Summary of the new Market Assessment study Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape
The router/gateway market is in a period of low demand with regards to retail unit sales, with internet service providers deploying CPE from existing excess inventory while also cautiously minimizing new spending. Services and premium home networking products are a bright spot in the industry, with services providing recurring revenue to smooth out this period of low demand and consumer interest in premium products remaining strong.
Router makers are looking to gen-AI enabled technical support options for customer self-service, both as a differentiator for D2C sales and as a cost-savings benefit for ISP clients. Gateway-enabled service, including whole-home cybersecurity and VPNs, are a leading priority and driver of recurring revenues.
Router/gateway makers are seeing strong demand for enterprise and campus networking solutions as the consumer market slows. For consumer solutions, both D2C and via the ISP channel, services and premium Wi-Fi 7 products are leading the way. As ISPs clear excess inventory, and consumer devices start to include Wi-Fi 7 chipsets, demand will improve.
Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape
Executive Summary
Connected Home Landscape
领英推荐
Market Trends
Router Adoption by Model
Router/Gateway Applications
Use of Router/Gateway Apps and Features
Use of Router/Gateway App by Router Brand
Router/Gateway App Feature Usage by Router Brand
Impact of Router App Usage on Internet Provider NPS
Router-Enabled Services
Appendix
Interested in this research? Available for purchase - Home Networking Products: Mesh, Wi-Fi 7, and the Competitive Landscape
Want to meet with our team to see how we can help support your business? Contact me or visit www.parksassociates.com
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1 个月Thanks for sharing Elizabeth Parks
Info Systems Coordinator, Technologist and Futurist, Thinkers360 Thought Leader and CSI Group Founder. Manage The Intelligence Community and The Dept of Homeland Security LinkedIn Groups. Advisor
1 个月I cannot wait for the new Wifi to be in my home and office Elizabeth Parks
Connected Experience Product Leader | Groundbreaking Innovator | End-User Delighter | Freeskier
1 个月Curious if others believe consumers have started to think the benefits may not be worth the cost vs. are “cautious”. Meaningful innovations keep this Wi-Fi guy from upgrading.
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1 个月thanks for sharing!
Marketing & Product Mgmt. Leader | LinkedIn Top Voice | Software Expertise in AI, Analytics, ERP, Cloud, CPQ & Cybersecurity
1 个月Your newsletters always have such great information and insights,?Elizabeth Parks. Thank you for taking the effort to put them together. Always a fascinating read!