Consumer Spending Plans in 2024

What categories are consumers planning to increase or decrease spending on? And are people cutting back on the discretionary categories that everyone expects them to cut? Great question!

We ran a hybrid qual-at-scale and quant 2.0 survey to get the answers, and while some of those answers are predictable, several of them are quite surprising. Check out our summary highlights here: https://www.intuify.com/consumer-financial-outlook-study

And if you'd like the full report, just ask.

Happy 2024 everyone!