Consumer to Consumer

Consumer to Consumer (C2C) transactions involve individuals buying and selling goods or services through online platforms directly to each other. Unlike traditional business models where a company sells to consumers, C2C transactions enable everyday people to act as both buyers and sellers. Popular examples of C2C platforms are social media marketplaces where users can list items they no longer need and negotiate sales with interested buyers.

The C2C model is beneficial because it often offers lower prices and a wide variety of products. It also allows people to earn money by selling items they no longer use. However, it also comes with challenges such as the risk of fraud or receiving products that do not match their descriptions. Despite these risks C2C transactions have grown in popularity due to the convenience and opportunities they provide for both buyers and sellers.