Consumer Research Module #5. Consumers Believe Products Sold On-Line Are Cheaper Than In Your Store

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The research they did, below, is the most comprehensive I've seen in years, and in Today's Crappy Economy, we need every tool in the tool box...AND THEN SOME.

You can read the whole report on LinkedIn HERE or on our FREE Marketing Informational Website with over 1,000 articles about retail, strategies, marketing, tactics, social, and more, HERE.

Read Our Consumer Research Posts #1 HERE, Post #2 HERE, and Post #3 HERE, Post #4 HERE

OUR THOUGHTS ABOUT THIS RESEARCH MODULE

Of course, customers usually can’t pick up that sofa or bedroom set in the store for you to offer an incentive, BUT you can deliver their product(s) with, or as I previously stated, come in-store to make your purchase and receive X-$$$ in additional incentives. It's all about the UP-SELL.

PLUS

• That promotional flyer I discussed
• A coupon/incentive that is only good for in-store purchases to help Up-Sell again

BUT ... the most important sales tip about all this research is:?Promote on your website and In-Store with the following

This statement will help eliminate “Price Shoppers - Show Rooming” and also give them the hometown, local store good vibes when they purchase.

This LOW PRICE GUARANTEE?saved Best Buy 15 years ago from having to compete against Amazon and all the online electronic retailers THAT WERE KILLING BEST BUY'S BUSINESSES.?

We guarantee our low prices on every item sold for the “Exact same item/SKU” sold and “Delivered” within 50-XX miles of this storefront for 30 days from purchase, or we’ll refund the difference. (Have your legal review this before you post the LOW PRICE GUARANTEE. The reason is simple. Many online retailers sell low, but once you get the delivery added in, that price isn’t so low anymore.

AND...

PROMOTE THE HECK OUT OF THIS AND.....

Promote the fact that you are local...BUY LOCAL...and keep those dollars local

I EMPHASIZE AGAIN, THE LOW PRICE GUARANTEE ON YOUR WEBSITE AND IN-STORE FOR YOUR LOCAL CUSTOMERS.

Again, I also recommend you have an About Us section that highlights your people, why to buy local and keep the money local, and your involvement in the community etc.

OUR NEXT MODULE WILL COVER:

ABOUT US

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The process takes approximately one hour on the phone after we've researched your business, depending on the specific questions or help needed. Once we finish the process, we'll send you a detailed analysis of our thoughts, strategies, and tactics we believe can help your business.

WE'LL REVIEW?AND DISCUSS;

Website & Web Presence ??Social & Digital Marketing Platforms ? Brand Management?? ?Retail?Strategy ? Your Marketing, Advertising & Promotion Strategies & Tactics ?? Marketing Communications

Or any other discussion item you want to address.

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