Consumer Pulse | October 3, 2024 | Building Trust in the AI Era

What’s happening?

Artificial intelligence is increasingly becoming a part of everyday life, influencing how people work, shop, and interact with technology. While adoption varies significantly across demographics, AI is increasingly seen as a valuable tool for work, creativity, and information. However, alongside this rise in use, concerns about privacy and ethics continue to shape how people engage with these technologies.

What we found:

• ChatGPT remains a dominant player with 65% reporting that they use the platform, since its debut on November 30, 2022..?
• The most common use cases for AI are information seeking (89%), idea generation (69%), and social media content (65%).?
• Significantly more Gen Z (39%) and Millennials (43%) pay for a premium AI service compared to 26% of overall respondents.

• AI users and non-users alike cite data privacy as a main concern, at 53% and 57%, respectively. Younger generations, though, are less likely to be concerned about the quality and accuracy of AI, with just 26% of Gen Z citing it as a concern compared to 45% of all respondents and 54% of Boomers.

Why it matters:

With 73% using at least one AI platform, a high adoption rate underscores a growing opportunity for brands to engage consumers in new, innovative ways.? They can use AI to create customized shopping experiences, personalized recommendations, and engaging social media content to align with consumer expectations and preferences.

In addition, big box retailers are likely to invest in AI for customer insights, predictive analytics, and inventory management. Collaborating with these retailers to integrate AI solutions into your supply chain, sales forecasting, and customer interaction strategies will streamline operations and enhance the customer journey.

Do you want to take the Pulse of your consumers?

Our insights team will partner with you to design a study to help you better understand your consumers, their problems, and how your brand can win at retail. Let’s get to work — schedule your consultation today.