Consumer preferences for healthier food are going up
Kishore Dharmarajan
Helping Brands 10X business through Podcast Marketing & Community Building | CEO of SEO Souq | Founder of Digital Marketing Dubai group with 170K members | Baselook.com | iDhabi.com |
Research shows growing consumer preferences for healthier food, snacks, and drinks like bottled water, seltzer, juices, and sports beverages.
Although the definition of healthy food may vary from country to country, the young generation seem to be obsessed with tortilla chips (which is considered as a healthier choice among Gen Z).
Yesterday, PepsiCo agreed to acquire grain-free Mexican-American brand Siete Foods for $1.2 billion.
Siete Foods makes grain-free, high-quality tortilla chips, soft tortillas, and sauces.
By integrating Siete Foods’s products, PepsiCo can tap into the growing demand for grain-free and gluten-free options, thereby expanding its market reach.
When consumer trends change, its always a good idea to move with the times.
What new acquisitions are you planning with changes in consumer behaviour?
I help retailers to scale their business by 4X by leveraging sales data insights, retail ops & marketing strategies.??Retail Sales growth hacker, ??Franchise expert, International Business,Digital, Retail leasing & BD
5 个月Embracing new consumer behaviour is the way to growth, thanks for sharing
Empowering Businesses with FTA compliance @ Alliance Prime Accounting and Tax consultancy | Business Management Studies
5 个月Absolutely, Change is the only constant ????