Consumer Goods & Services Deal Briefing: Morocco’s Imperium Holding sells 31% stake to Proparco, IFU and Si Advisers for $26.5M
Deal Summary
Imperium Holding (Imperium), a family-owned Moroccan company specialising in premium tea production and packaging solutions, has secured a €25 million ($26.5 million) equity investment from Proparco, the Danish Investment Fund for Developing Countries (IFU), and Si Advisers LLP (Si Advisers) in exchange for a 31% stake. Founded in 1979, Imperium has grown to become a market leader in innovative, eco-friendly tea packaging solutions through its flagship subsidiary, Société Impériale des Thés et Infusions (SITI). The investment will support plans to double production capacity, expand export reach (Imperium currently serves luxury tea brands across five continents), and enhance social impact and governance standards. The El Baroudi family, majority owners since the company’s inception, will retain their ownership stake and management roles, ensuring strategic continuity. The investment also marks a continuation of collaboration between the three fund managers, who partnered in 2021 to invest in Global Tea & Commodities (Global Tea), a tea, coffee, and macadamia business operating in Kenya and Malawi.
Terms
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Deal Rationale
Imperium Holding, through its subsidiary SITI, has established itself as a leader in the African tea industry, exporting to 55 countries, with strong market penetration in North America, Europe, and Asia. These markets are experiencing rising demand for sustainable products, presenting significant growth potential for Imperium. The El Baroudi family’s leadership since 1979 has been pivotal in scaling the business from a single-client operation to...
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