The Consumer Eye - February Edition
Brett Goldhawk
Founder DesignHawk. We care about your brand converting more sales. We do that by ensuring consumers notice your brand where it matters most. That’s why we specialise in packaging design & shopper marketing.
People resist change but not progress.
I mentioned this when talking about brand redesigns but it’s equally pertinent when considering where and how to innovate. Because, while internally it may feel monumental to deliver new products/experiences to market, for the consumer it shouldn’t feel so ground-breaking; else you’ve over-reached, and this is a high-risk strategy.
Today’s consumers have no time for brands who want them to fundamentally change their behaviour, they aren’t (in the most part) looking for this change but instead looking to enhance their shopping experience. And this generally comes through formats, flavours, and occasions. Which should play into the hands of brands as brilliant ideas for business growth are much closer to home than many companies realise; all the key data and insights already exists to put your consumers at the heart of your decision making. ?
So, if you can put develop an idea that puts the consumer first, which considers the format, flavour and occasion, and then distil it down to its very core then chances of success are exponential. Three recent launches by DesignHawk perfectly showcase this approach. Each leveraging a different market opportunity for incremental growth.
Pataks Curry Creations.
Curry Magic - Season, Sizzle, Simmer, three pots to layer the flavour.
Old Master Hen.
Creating a Masterpiece - Elevating the gifting experience for Ale connoisseurs.
Royal Soap Collection.
Design fit for a King (or Queen) –A royal souvenir, inspired by the Royal Palace gardens.
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