Consumer Educational Insights:What is the difference between low-cost broadcast text message providers and conversational AI message providers?

By now, many organizations have heard of text messaging and its phenomenal benefits from a marketing perspective. Huge open rates, amazing click through rates and a global marketing engine that is pumping out content about the benefits of text every day. However, very few people understand the stark differences between providers and why broadcast messaging doesn’t get the results of conversational messaging. First and foremost, have you ever tried to carry on a conversation with someone that only talks and doesn’t listen? It’s impossible to do because the very essence of a conversation requires two parties to engage in dialog. Dialog doesn’t exist in broadcast messaging. It’s “hey, here is my offer” and that’s it. Sure, if the offer is enticing you may get some action and live sales, but it will end there. Research shows that 63% of people who receive a broadcast message try to respond. They send a thumbs up, or “cool thank you”, or “wow what an offer”, or “what else do you offer”, etc. The problem with broadcast messaging is the vital fact that brands that use these tools can’t listen or react in real time. They can’t dialogue; therefore, they can’t communicate. So, what is at first glance an awesome low-cost option depletes the base because interactions aren’t possible and therefore clients drop.

Conversational messaging on the other hand allows for opt-ins and consumers to take whatever journeys they want in real time. It’s built from the basis of how humans have utilized text since the beginning – as a communication and tool to dialogue. Sure, broadcast capabilities are possible with conversational message, but you’ll never send a message that isn’t set up for listening and true dialogue because these capacities are more advanced and divide the wheat from the chaff in the space. The other huge differentiator is actionable data. But we can go into that in another blog. Being able to free flow respond to your customers that interact in real time without a human is super powerful and only available in select platforms that cost more. Rather than try to overly explain to the market which we have tried to do for several years, we figured making the basic blasting free without conversational capabilities is the best way to compete with providers that make their living there. Yes, we enjoy competition, but we really don’t like the way that messaging has been portrayed from the general marketing engine – especially when broadcast messaging is so different from actual conversational messaging. Getting expertise in messaging is super important and understanding all the considerations to run a trusted and successful campaign. Buying online broadcast services for the lowest price points can do more harm than good to the powerful channel of text. We are lifetime enthusiasts of these awesome technologies and are committed to fully preserving the benefits because it is powerful and can be an amazing way to build relationships and engage people. Don’t be fooled by price, there is always something different about why things cost more.To learn more about messaging solutions text KLaunch to 55433 or visit us online at?www.klaunch.io?, we’d love to talk with you.