Consultative Selling

While the technology market continues to explode with a variety of solutions in security, video, cloud, storage, applications and more, customers are faced with the demand of profitability, revenue growth, often with fewer headcount and less IT budget.

What is critical now more then ever is understanding your clients needs, offering a consultative approach to understanding their business drivers, initiatives, and competitors. If you're selling products, your way behind. If you are building a relationship to understand their short & long term goals and objectives and offering them solutions that help their immediate and long term company initiatives, you will win.

Know your customers business. Continue to ask why, why, why to learn more. In the end the solutions will sell themselves.

Good Hunting!

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