The Consultant’s Edge: How to Scale Faster with the Magpie Strategy

As a business consultant, you already know the value of expertise, trust, and insight when it comes to scaling your business. But what if there was a strategy that could help you tap into the hidden opportunities in your market—faster than ever? That’s where the Magpie strategy comes in, and it’s been a game-changer for consultants like you.

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Magpie is a strategy developed by Phil Pelucha, founder of Billionaires in Boxers, and it’s helped consultants (myself included) scale their businesses and break into new markets they barely knew. The beauty of this approach is that it doesn’t require years of industry knowledge—just curiosity, listening skills, and the ability to ask the right questions.

In this article, I’ll walk you through how Magpie can help you unlock the key conversations that lead to rapid growth, so you can scale your consulting business to $1M and beyond.

Why Magpie Works for Consultants

Consultants thrive on knowledge, relationships, and results. But what happens when you step into a new market or niche, where your existing network or expertise doesn’t automatically open doors? You need to know what drives your prospects—their pain points, their goals, and their roadblocks. That’s exactly what Magpie uncovers.

Phil has successfully used this strategy in multiple industries, including those where he had zero prior knowledge. By simply engaging with the right people and asking insightful questions, he was able to understand what really mattered to them—and position himself as the solution.

For consultants, this strategy works because it helps you identify the hidden needs of your clients and craft offers that speak directly to their most pressing challenges. It doesn’t matter if you’re working with startups, established businesses, or corporate clients—the principles are the same. The better you understand their pain points, the faster you can provide the solutions they’re searching for.

How Consultants Can Apply the Magpie Strategy

Here’s how you can start using Magpie in your consulting practice and take your business to the next level:

1. Speak to 10 Prospects or Leads in Your Target Market: You likely have a pipeline of potential clients, old leads, or connections you’ve made. Reach out and set up short conversations. The goal is not to sell immediately but to listen and learn.

2. Ask Questions That Matter: Consultants need to dig deeper than surface-level issues. Ask questions that uncover what’s really driving their business challenges. Some examples include:

• “What’s the biggest challenge you’ve faced in delivering value to your clients this year?”
• “If you could fix one thing in your business right now, what would it be?”
• “What opportunities are you trying to capitalize on, and what’s holding you back?”

3. Listen and Recognize Patterns: As you have these conversations, start noting the common challenges or frustrations your prospects share. You’ll find that certain pain points come up again and again. These patterns are gold—they reveal what your clients really need from a consultant.

4. Tailor Your Solutions: Once you identify the common pain points, create offers and solutions specifically designed to solve them. For example, if several clients mention difficulties in client retention, you could offer a package centered around building better customer relationships or loyalty programs.

5. Craft Messaging that Speaks to Their Pain: Your marketing, outreach, and content should reflect the insights you’ve gathered. Position yourself as the consultant who understands their business inside and out and offers tailored solutions that address their most significant concerns.

Real-World Example: Applying Magpie to Scale a Consulting Business

Not long ago, I was working with a consultant in the professional services sector. They were trying to break into a new niche and struggling to gain traction. Using Phil’s Magpie strategy, we engaged 10 decision-makers in their target market, focusing on understanding what kept them up at night.

Through these conversations, we found that their biggest challenge was related to internal inefficiencies—many were still using outdated processes. Armed with that information, we repositioned the consultant’s services around process optimization. The result? They landed three new clients within a month, and their revenue jumped by 30%.

This is the power of Magpie: it reveals the hidden opportunities that allow consultants to scale faster by offering exactly what clients need.

Take Action: Scale Your Consulting Business with the Magpie Strategy

If you’re serious about scaling your consulting business to $1M and beyond, now is the time to implement Magpie. Here’s your action plan:

1. Schedule 10 Conversations:

Reach out to prospects, leads, or connections in your target market and set up brief, insightful calls.

2. Ask the Right Questions:

Focus on uncovering their pain points, obstacles, and unmet needs by asking open-ended, thoughtful questions.

3. Spot the Patterns:

Pay close attention to recurring challenges. These patterns will guide you in tailoring your consulting services to match what clients are actively seeking.

4. Refine Your Offers:

Use the insights you’ve gathered to design packages and solutions that directly address the most pressing problems in your market.

5. Update Your Messaging:

Craft marketing materials, outreach, and proposals that speak to the specific pain points you’ve uncovered, showing that you have the expertise to solve their problems.

The Magpie strategy isn’t just about learning—it’s about scaling smarter, faster, and more effectively. By understanding the unique challenges your prospects face, you can position yourself as the go-to consultant in your industry. Start using Magpie today, and let’s take your business to new heights.

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