Consultant Solicitors: Bribe Your Way to LinkedIn Omnipresence, Maximise Your Business, and Grab More Money in Minimum Time...

"Giving you ways to think differently."

Offering 'bribes' to your LinkedIn connections so they share your posts

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A lead magnet is something you give away for free as a trade in exchange for something – most often email contact information. In today's scenario, the exchange is an incentive to get your connections to repost your legal content.

The main idea...

Offer your connections something of value they can use in return for them sharing your legal content on their LinkedIn page. It doesn't need to be anything that'll take you too long to write. For instance, if you want to get more work from high-net-worth individuals who own a portfolio of properties, write a short Word document (800-1200 words) to help these people. It could be about new legislation they must comply with, tips for making maximum money from their portfolio, compliance laws, etc. The one caveat is that it must be helpful information that your reader can use.

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You write a post about the problems your ideal prospective client is facing, plus your solutions and what to do next – You want them to contact you to solve their problem. You have 3000 characters to play with on a LinkedIn post (Over 400 words).

At the end of the post, you tell your readers that you will give them a document about (Whatever you are choosing to offer your reader.) if they share your post on their personal LinkedIn page. The information document you write can build upon the post or be another helpful topic. You tell the reader to let you know when they share your post to guarantee delivery of their document.

Once a connection shares your post, you send them the document via a message.

The benefits are multi-fold:

1. You've started a combination with someone who may not have previously been aware that you have a service that can help them.

2. By reposting your legal content, they've helped you in your quest to make you and your legal service more visible to prospective clients.

3. The person who shared your legal content will have connections working in the same industries who are also your prospective clients.

4. Now you're aware of the person sharing your legal content, you can mine their connections and send connection requests to further prospective clients.

5. You will also get connection requests from people who may need your legal services in the future. Some of these people will ask to connect with you as they want the lead magnet document. (It’s a chance to have a friendly, non-salesy chat, and get them ‘on-side’. Don’t immediately try and sell them a service.)

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The free document YOU can use today to help generate new leads

?????????? ???????? newsletter ???????? ???????? ?????????????????????? as a repost, then ?????? ???? ????????. ??'???? ???????? ???????? ?????? ?? '?????? ??????????????????????' ???????????????? ?????? ?????? ??????. Sending a message to every new connection is vital! You need to send a message, as many people will accept your connection request without knowing what you do and how you can help. I often set aside time whilst watching television and mass send all my new connections a message. Many of those messaged then ask about my service.

What 'bribes' can you conjure up to pique your readers' interest?

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Recap: What's a lead magnet? It's a transactional arrangement whereby you offer something to your reader. In return, your reader must take action to take advantage of the offer. What is the purpose of your lead magnet on LinkedIn? To get your posts shared by connections - so your post gets seen by more people.

Lead magnet examples:

● Legal template – for instance, a basic employment contract. (My lead magnet today is a short document you can use to attract more clients. You can use it immediately.)

● Short eBooks – with information your reader can use and immediately implement. You can take this a step further and offer 3000+ word eBooks which deep-dive into a topic. You're showing you understand your legal niche, and you're a safe pair of hands. A long eBook is excellent as the reader can see how much is involved to sort out their problem. They’ll appreciate they can't do it alone, and you're top of mind for providing the solution when they’re ready to start.

● A short video – tackling the issues where you want more business. (It is easy to do and allows your prospective readers to get to know you – Think 'trust-based marketing'.) I've not seen anyone on LinkedIn using videos as a lead magnet. Videos are also easier and quicker if you don't have much time or hate writing!

● Checklists – for example, selling/buying a property. You can tell the reader what needs to be done in chronological order. Again, indirectly, this is about showing your knowledge. You give people all the information. They are unlikely to use it as they'll feel overwhelmed. However, they'll know who can help them, and that's YOU.

● Free online workshop for your target market – For instance, for funeral directors, if you're in the private client market – the long-term benefit is to keep on their radar and get referrals. Public speaking events are great for getting your name out there, building authority in your niche, creating new connections, and getting new leads and business.

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● Getting seen by more people for increased visibility (Omnipresence.)

● It's a good way of testing what the market wants. Once you know, you can apply that information to every area of your marketing presence.

● Building your reputation as an authority leader (Become THE market.)

● More new business – The only metric that counts.

● If you write a document, you can keep reusing it, so it's cost-effective.

And lastly...

What to Do When You Need More Business to Pay Your Bills

I've mentioned before that many of my clients in early 2020 thought the world would end and immediately stopped their marketing efforts. This left me in somewhat of a quandary. Of course, clients come and go, but to lose the majority in one hit was a new experience...

I dealt with the problem by doubling down on LinkedIn. I built up my connections to a few thousand within a couple of months and started posting EVERY day. Other than the odd break when I'm swanning about on my sailboat, that's continued for 5 years.

So, what would I advise you to do in 2025?

1. Start a LinkedIn newsletter: It's precisely the same as a LinkedIn article but with one big difference. With a LinkedIn newsletter, you get into peoples' email boxes. This increases the number of people who will read what you have to say! (I write 4 newsletters every week. So, I'm in email boxes four days per week.)

2. Split your newsletter into two sections: The upper section is the helpful information your prospective client can use. It MUST be useful. If not, people won't bother reading your message. (I get loads of LinkedIn newsletters each week delivered to my inbox. The majority are garbage, so I don't read them.) The second section is sales copy selling your service. (Just like you can see in this and every newsletter I write.)

3. Make an offer in the sales copy section: I've been testing this idea for several weeks selling information products, 30-minute consultations, and my 48-hour legal copywriting service. It has worked an absolute dream for drumming up extra business.

If you need help working out your offer, let’s have a chat.

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Do You Want Legal Content & Sales Copy to Build Your Brand and Generate Inbound Leads and & New Business?

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It takes 30 minutes, after which you will have lots of new information you can take away without using my services again...

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Why isn't it free?

I've stopped offering free consultations to avoid the 'free-information tyre-kicking' lawyers and law firms who waste my time. Paying a mega-sized ￡100 investment for their business is a bridge too far for most of them. Consequently, I'm left with the non-flaky lawyers and law firms who are serious about building their businesses with legal content and sales copy that generates new business.

There's more...

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Here is how it works:

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What now?

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