Constructive AI Significantly Increases Website Conversion

I use the word constructive since some dealers I speak with are afraid that adding AI technology to their website will be selling vehicles for unauthorized low prices. These dealers feel that AI could be destructive to the business, so let me clarify what is different at Dealer eProcess with our Sherpa AI technology.

The use of AI in our website personalization engine is not designed to allow Sherpa to create ANY iteration of website merchandising it feels appropriate. We are using AI to help complex decision-tree choices that fall into dealer and OEM guidelines.

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Sherpa AI allows these changes to appear in real-time without slowing down performance.

Where Is the Beef? What Is Changing With AI?

The term "website personalization" has been around for years, but never has the speed and flexibility been so attractive for dealers who are seeking to increase conversion rates. The personalization with our Sherpa AI technology powers real change in how the online retailing experience is perceived by consumers:

Here are some points of personalization that we find are positively impacting the customer journey and improving website conversion:

• Behavior-based SRP filters are automatically adjusted on each visit.
• Consumers can save up to five recent searches which they can return to at any time.
• Personalized “My Garage” where consumers can save vehicles they’re interested in.
• Personalization data can be shared across group websites to create better continuity.
• Personalized offers are displayed to consumers based on their previous actions.
• SRP "Return View" for previously?engaged consumers.
• "Pick up where you left off" call-outs upon return visits.
• No customer login required for personalization to shine.

I welcome any feedback from the dealer community on what next steps they would like to see offered with deep personalization features.

Personalization Results Continue to Grow

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The use of AI in our Everest platform continues to grow and the early results are impressive. Dealers who are using Sherpa AI to allow for website personalization (with boundaries) are seeing an average of 20% lift in online conversation rates.

Here are some of the details by store type and market:

My message to dealers is that proper uses of AI should not be avoided but embraced. We are in the early days of changing how consumers engage with content online powered by AI decision engines. My commitment to dealers is to continue investing in the technologies which will help dealers reduce waste, increase efficiencies, and help them to sell more vehicles from visitors session to their Everest website.

Dealership leaders and marketing managers who would like to experience the power of our Everest platform with our Sherpa AI are invited to contact me directly to schedule a private demo. If your dealership is attending the Modern Retailing Conference (MRC) this weekend in Palm Beach, let's set up a time to have a coffee or dinner.