Construct Your Cash Flow: The Ultimate Email Guide for British Contractors

Are you a UK construction contractor looking to boost your number of projects or turnover?

Email marketing could be your secret weapon! Let's dive into how you can use emails to grow your company and win more B2B clients.

Why Email Marketing Matters

First things first, why should you care about email marketing? Well, it's a top way to reach your clients. It's cheap, fast, and works well. Plus, you can talk to lots of people at once!

Building Your Email List

The easiest thing to start is just go through your inbox for the last few months and just look at all the client contacts who've emailed you or you emailed about work. That'll probably get you your first 100-150 people.

To start, you need a list of people to email. Here's how to grow your list:

1. Ask nicely: When you meet new Directors, Contracts Managers, Site Managers, QS, Estimators, etc, ask if you can get their email address and send them your emails.
2. Use your website: Put a sign-up form on your site. Make it easy to find.
3. Offer something good: Give away a free guide or tip sheet when people sign up.
4. Use social media: Tell your followers about your email list.
5. Network more: Go to trade shows and events. Collect email addresses there.

Remember, it's better to have a small list of people who really want your emails than a big list of people who don't care.

Writing Emails That Work

Now that you have a list, what should you write? Here are some tips:

1. Keep it short: People are busy. Get to the point quickly.
2. Make it personal: Use the reader's name if you can.
3. Solve a problem: Tell them how you can help with their building needs.
4. Use simple words: Don't use fancy words that are hard to understand.
5. Add a call to action: Tell them what to do next, like "Call us for a quote".

If you want a tool to write the ideal series of emails, specifically for your business, let me know with an "EMAIL" in the comments and I'll get you access to it

Types of Emails to Send

There are lots of different emails you can send. Here are some ideas:

1. Welcome emails: Say hello to new subscribers.
2. Project updates: Show off your latest work.
3. Tips and advice: Share your building knowledge.
4. Special offers: Tell them about your deals.
5. Industry news: Keep them up to date with what's happening.
6. Case studies: Show how you've helped other clients.
7. Thank you emails: Show your thanks after a job is done.

Mix these up to keep things fresh and fun for your readers.

Email Campaigns That Work

An email campaign is a set of emails you send over time. Here are some campaign ideas:

1. New subscriber series: Send a set of emails to welcome new people.
2. Seasonal campaigns: Send emails about building in different weather.
3. Educational series: Teach them about different building methods.
4. Loyalty program: Reward your best clients with special emails.
5. Re-engagement campaign: Try to win back clients you haven't heard from in a while.

Staying Legal with Your Emails

Now, let's talk about the rules. Don't worry, it's not too hard to follow them:

1. Get permission: Only email people who say it's okay.
2. Be clear who you are: Tell people your company name and address.
3. Let them leave: Make it easy for people to stop getting your emails.
4. Don't trick people: Be honest about what you're sending.
5. Keep data safe: Look after people's email addresses carefully.

In the UK, we have laws called GDPR and PECR. They might sound scary, but they're just there to make sure you treat people fairly.

Making Your Emails Better

Here are some extra tips to make your emails even better:

1. Use good pictures: Show off your work with clear photos.
2. Make it mobile-friendly: Most people read emails on their phones.
3. Test different things: Try different subject lines to see what works best.
4. Be regular: Send emails at set times so people know when to expect them.
5. Ask for feedback: Find out what your readers like and don't like.

Wrapping Up

Email marketing isn't hard, but it does take some work. Start small and keep at it. Soon, you'll see more people opening your emails and more clients calling you.

Remember, the goal is to help your clients. If you do that, your business will grow too.

So, are you ready to start?

Pick one tip from this guide and try it out today. Your future clients are waiting to hear from you!

If you want a tool to write the ideal series of emails, specifically for your business, let me know with an "EMAIL" in the comments and I'll get you access to it