Be consistent

Be consistent

Eleanor Beaton Eleanor Beaton

Eleanor Beaton

CEO of Safi Media | I help women entrepreneurs make more money, buy back their time and become sought after experts in their niche.

发布日期: 2021年2月9日
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Consistency is a critical factor in establishing trust with your market. Your audience needs to know they can count on you to be yourself in every situation. That means staying true to your convictions, no matter the cost.

Consider our feminist gladiator, the late Ruth Bader Ginsburg. She has been hailed as a model of female influence, authenticity, and dignity throughout her career. As this 2019 article in The Atlantic says, Ginsburg’s secret as an enduring feminist voice “seems to be that, even in a time of reality-show presidential rule and shifting narratives, she remained unwaveringly who she had always been—as controlled at the core as she was in the now-vanished world of postwar Brooklyn.”

When people know what to expect from you, it becomes much easier to get recognized for one area of expertise. Consistency can also extend to your visual style and professional presentation. If you commit to sending an e-newsletter every two weeks, then you better send one every two weeks.

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Want more personal branding content?

See Part 1 HERE

See Part 2 HERE

See Part 3 HERE

See Part 4 HERE

See Part 5 HERE

See Part 6 HERE


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