Consistency on Social Media: A Key to Small Business Success: Part 3 (Strategies for constant interaction)
6th Ave Storytelling
We're on a mission to make starting and growing a small business easier than ever.
Acknowledging the interactions on your posts is crucial for maintaining engagement and fostering a sense of community. Make an effort to like and thoughtfully respond to comments on your posts. This helps demonstrate your brand's authenticity and shows that you value your followers' input.
Promptly replying to messages and comments is essential for building trust and maintaining a positive brand image. Aim to respond within 24 hours to showcase that your business cares about its audience and is committed to addressing their concerns, questions, or feedback.
Actively engage with accounts similar to yours or those within your niche. By strategically following, liking, and commenting on their content, you can get your brand in front of a new audience with similar interests. Keep track of the accounts you may want to unfollow later to maintain an uncluttered feed.
Reposting user-generated content that mentions or features your brand is a great way to showcase appreciation for your audience's support. In addition, running challenges, contests, or campaigns that encourage followers to interact with one another and promote your brand can boost engagement and create a buzz around your business.