Consistency is More Important than Speed- Sales Diary
In sales, people often assume that success is like a race – the faster you run, the better you do. But, honestly, sales is more like a marathon. It's about endurance, learning, and evolving over time. If you're new to sales or still figuring things out, it might feel like you’re climbing a mountain in the beginning. However, with patience, persistence, and the right mindset, anyone can excel-no matter where they start.
Mira’s Journey: From Struggle to Success :Let me tell you about Mira, who didn’t even start out in sales. She had a technical degree, the kind that would typically lead to a desk job in some engineering firm. But something was missing. Mira loved meeting new people, traveling, and doing things that pushed her out of her comfort zone. So, she decided to give sales a shot.
Her initial days were tough. The targets seemed impossible, rejections were constant, and she often felt like quitting. “Am I really cut out for this?” was a question that popped up more often than she liked. But here’s the thing-Mira didn’t give up. Instead, she started learning from every rejection, and with each step forward, she gained more confidence.
Changing the Way She Thought :What made all the difference for Mira wasn’t some fancy sales technique, but a change in her mindset. She stopped viewing sales as just a way to hit targets. Instead, she started seeing every interaction as a learning experience. The “no’s” didn’t feel personal anymore-they were just stepping stones towards that eventual “yes.”
Mira sought advice from her seniors, took feedback seriously, and constantly worked on her growth. She didn’t try to be the smartest person in the room but aimed to be the one who learned the most. Over time, her technical background became her secret weapon. She used it to offer more insights to clients, making her stand out in the crowd.
Sales- A Choice, Not an Accident :For many people, sales might seem like something they “fall into” by chance. But for Mira, it was a conscious choice. She chose sales because it gave her the freedom to travel, meet people, and face new challenges every day. It wasn’t about selling just any product-it was about solving problems, building relationships, and making her clients’ lives easier.
What to Sell and Who to Sell It To :One of Mira’s biggest lessons came early in her career: you can’t sell everything to everyone. She realised that effective selling is more about understanding your customer’s needs than pushing a product. Once she started focusing on the right customers and offering solutions that genuinely made a difference, her success rate improved.
Why This Matters
Mira’s approach was simple-she researched her clients thoroughly, understood their pain points, and pitched solutions that would truly help them. This not only boosted her sales but also built strong, trust-based relationships with her customers.
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Technology and AI:Human Touch is Key :These days, sales is rapidly changing, thanks to technology and AI. Data analysis, lead generation, and customer segmentation have become much easier. AI can tell you which leads to focus on and what your next move should be. But Mira knew one thing for sure-while AI could help streamline processes, it could never replace the human touch.
AI can’t build relationships. It can’t understand the subtle nuances of a client's needs or emotions. Mira used tech to work smarter, not harder. It gave her more time to focus on the part of sales that mattered the most-building trust and delivering value to her clients.
Staying in the Field, No Matter How High You Climb :As Mira moved up the ranks, one thing remained constant-her managers insisted she stay connected to the field. It didn’t matter how senior she got, she always needed to meet clients and stay in tune with the ground realities.
This field engagement was crucial. It allowed her to stay relevant, understand client needs firsthand, and lead her team with real-world insights. Being in the field meant she wasn’t just a leader sitting behind a desk-she was someone who had been there, done that, and could guide her team from experience.
Different Roads, Same Destination :Mira’s sales career gave her exposure to both startups and mature companies. In startups, the pace was dynamic, often chaotic, and she wore many hats-from lead generation to customer success. In mature companies, things were more structured, and her role became more specialized.
Both environments have their pros and cons, and Mira learned that whether you’re in a startup or a mature organization, success comes down to adaptability, hard work, and leveraging your strengths.
Resilience is the Real Superpower :Mira’s journey is a reminder that sales isn’t about being a superhero. It’s about being resilient. Her success didn’t come from fancy strategies or shortcuts. It came from showing up every day, learning from every mistake, and never backing down in the face of rejection.
For anyone new to sales or struggling to find their footing, remember Mira’s story: Sales is not a sprint-it’s a marathon. Your background doesn’t define your future. What matters is your ability to adapt, keep learning, and push forward.
Final Words :In the world of sales, no one’s an overnight success. It’s about resilience, hard work, and, most importantly, understanding people. Technology may evolve, but the core of sales remains human. So, embrace the long game, keep your head down, and remember: every “no” brings you closer to that life-changing “yes.”