Consistency is NOT all that matters on social anymore

A little over a year ago, the big social media influencers would preach one thing and one thing only: consistency.?

They would tell you that in order to have a successful social media page, you needed to be posting every day, multiple times a day, without fail.?

And while consistency is still important, it's not the deciding factor when it comes to having a successful social media presence.?

What's more important now is the quality of your content.?

Before you hit publish on that next post, stop and think about the pain points of your audience and how your company can help solve those. Or come up with solutions to those pain points and talk about how your products or services can help.?

Then, and only then, create your post.?

Consistency helps, but consistent posts that mean nothing to your audience and don't perform well will not help you get the reach or conversions you want.?

Small businesses, this one's for you: start focusing on quality over quantity when it comes to your social media posts. Your audience will thank you for it!