Considering Amazon Multichannel Fulfillment (MCF)? Read This First
Amazon’s Multi Channel Fulfillment [MCF] streamlines the selling process by providing fulfillment services for merchants regardless of the channel the sale comes through.??
One major downfall of Amazon MCF is its association with the Amazon brand. Building a strong brand identity is essential for growing businesses to differentiate themselves in the marketplace.
With MCF, items are packaged in Amazon-branded packaging, regardless of whether the sale originates from Amazon, your ecommerce store, or another participating marketplace.
An alternative option is to streamline fulfillment through a single partner with Seller-Fulfilled Prime (SFP).
SFP allows merchants to choose their own fulfillment provider and keep their Prime status as long as they can meet Prime delivery requirements. This will enable sellers to funnel fulfillment for multiple sales channels through a single provider without the limitations of Amazon Multi Channel Fulfillment.
Amazon Multi Channel Fulfillment may be the first thought for Amazon sellers launching a new sales channel, but is it the best option for your business? Explore alternative options for Amazon sellers.?
#Strategy #Fulfillment #Amazon