Consent and Tracking mini-conference - Kicking off Affiliate Summit

Moonpull’s mini-conference has kicked off #ASW25 for many on Sunday afternoon.

Jade Mayberry (Dentsu) moderated a panel on User Consent and Tracking of Jim Nichols (Exclamation Marketing), Charlie Calabrese (AIM) and Steven Brown (Moonpull).?

?Highlights were Jim explaining that the affiliate model needs to be well run - and seen to be well run - in order for CMOs to commit long term to the channel, when it’s perhaps typically only up to 8% of their whole spend.??

In setting the scene, Steve showed TopCashback data that shows their consent losses are creating a 15% conversion shortfall for advertisers with consent-controlled tracking, with tracking losses in addition to this.

The panel discussed why consent is a US issue - which will be developed within Tuesday’s keynote, and is explained in some detail on Moonpull’s recent blog post too.

Our thanks to Awin Global , CJ , Partnerize and Affiliate Summit for their sponsorship and support for the event.

Stopping User Consent Eating Our Lunch

If you missed yesterday’s mini-conference, make sure you diary the Tuesday Keynote panel: Consent is Eating Your Lunch, when Adam Ross of Awin, Santi Pierini of CJ and Garth Harris of Cake, moderated by Moonpull CEO, Steven Brown, will outline the networks responses to the growing impact of user consent on affiliate tracking.?

This should help all publishers and affiliate program managers in their decision making through 2025.