Consent Mode v2: What is changing in Google Ads and what actions need to be taken to adapt?
Google Ads recently underwent an important update with the introduction of Consent Mode v2, effective March 6, 2024. This update reflects Google's commitment to enhancing privacy and complying with regulations, particularly in Europe's digital advertising landscape.
What is Consent Mode?
Consent Mode, initially launched in 2020, enables users to authorize Google's use of cookies or app identifiers, working alongside tools like cookie consent banners.
What will change with Consent Mode v2?
Consent Mode v2 introduces two new elements: ad_user_data and ad_personalization, reflecting user consent for data use in advertising and ad personalization, respectively. These elements play a crucial role in ensuring transparency and compliance with user preferences regarding data usage.
Get to know marketing automation in practice
In the previous newsletter we shared five essential automations that every company should consider implementing to fully benefit from marketing automation. Now we are starting a series of articles that take a deeper dive into how those five marketing automation use cases should be executed in practice.
Get practical, point by point tips for marketing automation:?
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WordPress website content personalization tips for B2B
Personalizing content on a WordPress website is a great way to boost conversion and enhance the customer experience. But getting started may raise many questions: what can be personalized on a WordPress website, and which technologies support personalization?
Did you know that with LianaAutomation, you can personalize any content on your WordPress website? Contact us to learn more!?
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