Conscious Web Design For Small Businesses

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible and inclusive approach to marketing.?

This week, I'm happy to introduce Brian Stancheski , who is speaking at an upcoming event hosted by the Conscious Marketing Movement .?

Event Details

Date: Thursday, 21 November 2024 (tomorrow!)

Time: 6 PM CET (find your timezone here)

Duration: 1 Hour

Why Attend?

The session emphasises conscious marketing strategies, making sure sustainable practices at each step of designing a website.

What Will You Learn?

In this 1-hour session, Brian Stancheski will cover:

• A walkthrough of wireframing a site based on a randomised client brief.
• Best practices for sustainable web design, including image optimisation, minimalist design, and energy-efficient site management.
• Live site-building demo using Squarespace, showing how to quickly set up a professional website while reducing the carbon footprint.
• Testing and optimisation techniques using tools like WebsiteCarbon.com to measure the site's sustainability.
• Tips, books, and resources to help participants continue their journey in conscious web design.

Interested in Attending This Event? Here's How.

This event is only for members of the Conscious Marketing Movement. Join us on this magical (and messy ??) journey towards a more conscious way of doing marketing.?

Check out our membership options to suit every budget and need, starting at €15 per month. Learn more here ??https://bit.ly/consciouswebdesign?

Interview with Brian

… And I had a chat with Brian Stancheski to give you a sneak peek into what you can expect:

What's your brand's mission, and how does it align with your personal values?

I have really been trying to bring my three core values forward in both business and life. I try to lead bggr cr8v?through, eco-consciousness, clarity and empowerment. Rooting my studio with these values allows me to show other businesses that we can lead without making a monetary benefit the driving force.

How can sustainable web design and web accessibility work together to make websites better for everyone?

When we make accessibility a key aspect of design, we are aiming to include as many people as we can into our world and message. When more people have access to services, goods, and knowledge we leave no one behind, and that is truly operating sustainably in my mind.??

What are the biggest challenges social impact founders face when implementing sustainable web design practices, and how can they overcome them?

Too many times business-owners aren't even aware of the issues around digital design and advertising. Because it's not a tangible thing, they sometimes never realize the carbon footprint attributed to digital workflows. At the end of the day it is as much about simple education as it is about practice. I find once owners are aware of the issue, they are pretty open with me designing through that lens.

Can you share examples of brands that have successfully used sustainable web design to amplify their message and create a lasting social impact?

There are several small business examples, but when it comes to larger brands, even sustainable brands fall victim to dirty sites. Patagonia–F, 1% for the Planet–F, B Corp…F! Even brands for the planet are still not on track. Wait until you see my google.com result, but the alternative, German-based, Ecosia received an A! and they go beyond just a clean site, check out their work here www.ecosia.com?

For someone new to your work and planning to attend the event, what resources would you recommend to help them get ready?

Not giving away too much, but a great place to get started would be https://lowwwcarbon.com/

It highlights low carbon websites and case studies that are out in the real world. A lot of those concepts come from the ideas discussed in the book “Sustainable Web Design” by Tom Greenwood It has been my gateway into this part of sustainable design and impact marketing.

Purchase: https://amzn.to/4ei0LgT? (affiliate link)

Interested in Attending This Event? Here's How.

This event is only for members of the Conscious Marketing Movement. Join us on this magical (and messy ??) journey towards a more conscious way of doing marketing.?

Check out our membership options to suit every budget and need, starting at €15 per month. Learn more here ??https://bit.ly/consciouswebdesign?

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect and grow so that we can create social impact and profits.? ??Learn more here

That's all for today!

If you would like to show some love for this newsletter, you can consider buying me a cappuccino with oat milk right here ?. I'll happily sip while writing the next edition, in my favourite local café here in Dresden, Germany.

See you soon ??