Conscious Newsletter August 2023

With over 19 years of experience in digital marketing for law firms, we’ve written hundreds of blog posts covering best practices for websites, search engine optimisation (#SEO), pay-per-click (#PPC) advertising, social media, digital PR and more.

And, we want to help your law firm become more successful online.

Blog posts can sometimes get lost, bookmarked and forgotten about or missed entirely.

So, we’re now bringing our content to a new LinkedIn newsletter.

Each month we’ll share our top five blog posts to support your law firm with its #digitalmarketing and hopefully, you’ll find some practical advice to implement.

This month’s top picks are…

1. What are the key differences between Universal Analytics & Google Analytics 4?

Google Analytics 4 (GA4) is live, how is your firm getting on with it?

Head of SEO, Jamie Stevens has been working with our clients on GA4, and has noticed some differences between Universal Analytics (UA) and GA4. He covers these differences in this blog post, so you don’t spend time looking for things that no longer exist.

This blog post is for: law firm marketers who want to understand #GA4 in more detail.

2.?Next up, a new social media tool – What is 'Threads' that has launched and should law firms adopt it immediately?

I’m sure you have come across the new social media platform Threads, which might rival Twitter. You might be using it for personal use, but is it worth setting up Threads for your law firm? LFMC Community Manager Sophia Stancer discusses the differences between Threads and Twitter and the opportunities for law firms in this blog post.

This blog post is for: #lawfirm marketers who are wondering where to try out #Threads.

3.?Designing a sustainable law firm website – can it be done?

Web Developer, Angela Whittaker takes you through six steps for improving your website and making it more sustainable. From switching on dark mode to ensuring your website site speed is quick and enabling caching, there are some quick wins your firm can implement.

This blog post is for: the eco-conscious amongst us who want some tips for improving their website and making it greener.

4.?What are the benefits of digital marketing for law firms?

Account Manager, Katie Blake discusses the benefits of #digitalmarketing for law firms in this blog post. Of course, we are going to preach about how digital marketing is necessary for your law firm when reaching new audiences, growing its client base and offering high-quality services to its clients. But it’s all true. Your competitors are likely implementing a digital marketing strategy, so if that’s not reason enough, read our blog post for six other reasons why a #digitalmarketingstrategy is key for your firm.

This blog post is for: marketers who need to convince their partners why a digital #marketingstrategy is necessary for 2023.

5.?Finally, does your law firm know when to trust an email?

Software Engineer, Anour Taylor flagged this topic as something our clients ask us about quite often. So, in-house technical support and Systems Administrator Lewis Robson put together this blog post. Lewis discusses the tell-tale signs of when an email should be ignored and deleted, alongside some shocking statistics about how many cyber-attacks there are each year.

This blog post is for: everyone! Cyber-security is everyone’s problem and there are some steps we should all be following in this blog post.

If you want to read more of our blogs, head to:?https://www.conscious.co.uk/site/blog/

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