Conscious LinkedIn Newsletter September 2023
Conscious Solutions
We have been helping law firms become more successful online for over 20 years.
It’s our second LinkedIn newsletter, and as we write this, the sun has arrived in Bristol, and summer seems to be back, just in time for the back-to-school season.
Our autumn events schedule is packed, and we look forward to seeing you at some events towards the end of the year.?
Just a few of the events you’ll see us in orange at will be:
This month's top blog posts include:
Account Manager Laura Lack ?? wrote this blog post, and as someone very client-facing, she understands the struggles law firms are facing currently. Although your website isn’t the only aspect of the recruitment process, it plays an essential role.
Potential candidates will be heading to your law firm's website to research the firm, understand its services and identify whether your law firm is the place for them. You want to showcase the firm's success stories, values, the team and what they enjoy about the firm and information that will help someone prepare for the interview.?
This blog post is for: Anyone involved in the recruitment and marketing of your firm who wants to learn how to get the most out of their website for recruitment.?
#lawfirmwebsitedesign #lawfirmwebsite #lawfirmjobs #lawfirmrecruitment #recruitment
A recent Google update was the Search Generative Experience (SGE), which our Head of SEO, Jamie Stevens discusses in this blog post.
SGE refers to the use of artificial intelligence and machine learning algorithms in Google Search to generate relevant, engaging, and contextualised content, and it is likely to have the most significant impact on informational search queries. Organic search results are unlikely to disappear, but they may become less prominent, especially for informational queries.?
However, Google will be extremely cautious about offering AI-generated advice on legal topics, so results may not change as much for the legal sector as other sectors where there is less risk of false information causing serious problems. But it is something to stay aware of.
This blog post is for: Those who want to understand the SGE more and how it might affect law firms and local SEO.
?#searchgenerativeexperience #Googleupdate #lawfirmSEO #localSEO
领英推荐
If your firm is running paid advertising campaigns, how much thought have you given to your campaign's landing page user experience? If the answer is “not a lot”, then this is something you should read.
When users click on a PPC ad, they expect to be directed to a relevant and user-friendly landing page that provides the information or service they were searching for. If the landing page fails to meet their expectations, users will quickly leave, resulting in wasted ad spend and missed opportunities for your law firm. PPC Executive Owen G. discusses why user experience is essential and how to create an optimised landing page in this blog post.
This blog post is for: Law firms running paid advertising campaigns but might not see the results they’d like.
#lawfirmpaidadvertising #PPC #payperclick advertising
Whether you are a solo law firm marketer or part of a bigger marketing team in a firm, you don’t need to feel alone when it comes to social media. Social media managers joke about how they are expected to do so much, and it’s true, but there are tools out there to give you support when it comes to managing social media accounts, creating graphics for social media, editing videos, and staying on top of social media. Senior Marketing Executive Maddie Platt discusses five tools for social media success in this blog post.
This blog post is for: Law firm marketers who are getting started with social media or need a little helping hand.
#lawfirmsocialmedia #socialmedia #schedulingtools #designtools #socialmediatools?
Have you ever wondered whether you should accept every request you get on LinkedIn? Or should you be picky about the network you are creating? LFMC Community Manager Sophia Stancer states that the answer, of course, depends entirely on your objectives. A better question might be: “Will accepting this person’s request on LinkedIn and having this person in my network help me to achieve my goals?”
Sophia discusses her personal experience and the benefits of having a relevant network on LinkedIn in this blog post.
This blog post is for: Those wanting to expand their LinkedIn network with valuable contacts.
#LinkedIn #LinkedInforlawyers #LinkedInforlawfirms
If you’d like to discuss any of these blog posts or have other queries surrounding your law firm’s online marketing, contact the team at [email protected] or 0117 325 0200.
#lawfirmmarketing #marketingforlawfirms #digitalmarketing