Conscious LinkedIn Newsletter November 2023
Conscious Solutions
We have been helping law firms become more successful online for over 20 years.
With the end of the year fast approaching, there are several things your law firm should be doing to prepare itself for the new marketing year.
We expect to see several trends in 2024 with law firm marketing including the continued use of AI in content marketing, a focus on video content in social media and firms starting to get their act together and use the power of email marketing and CRM.
But we’re staying updated with everything, so you don’t have to!
The articles, webinars and checklists we think law firms will get the most benefit from leading up to the end of the year are:
Are you ready to identify your law firm's return on investment for 2023 and look ahead to the 2024 calendar year?
In this Conscious Conversation, Managing Director David Gilroy will explain how to analyse your law firm's ROI for its marketing in 2023 so your firm can identify which campaigns were successful, which campaigns need a bit of improvement and which campaigns might not be worth it in 2024.
He will also be joined by law firm marketing managers who will share some examples of what worked for them in 2023 and what they are thinking about their 2024 marketing plans.
This webinar post is for: Law firm marketing managers looking to get the most out of their marketing in 2024.?
Over the festive period, there are lots of opportunities to be in the front of your client’s mind, as well as some best practices that will help make your client’s lives a little bit easier over the festive season.
From pausing your PPC campaigns if no one can respond to enquiries to ensuring your opening hours are accessible on your website and social media and posting seasonal content, this festive marketing checklist will ensure you cover all bases.?
This checklist is for: Law firm marketing managers who want to ensure they provide the best possible service over the festive period.
Social media analytics are a beneficial way to identify whether your platform audience is the right audience, and if it is, the days and times when your audience is most active and the content that is getting the most engagement. We like to start the year with a social media audit of our audience, content and competition to see where we can improve.
This blog post is for: Law firm marketing managers who want to identify the performance of their social media accounts and improve them in 2024.
Your website is probably still the way most of your leads are coming in. So, is your website ticking off all these essential elements??
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This blog post is for: Law firm marketing managers looking to ensure their website performs at its best to bring in new enquiries.
As mentioned in our social media analytics blog post, the new year is a great time to audit the social media platforms your law firm is using. If X isn’t seeing much engagement and is taking up a lot of time, should you focus your effort on another social media platform instead? In this blog post, Social Media Manager Laura Morris discusses a range of social media platforms and the pros and cons for law firms.
This blog post is for: Law firm marketers who want to identify which social media platforms suit their firm.
Christmas is a great time to stand out from the competition and showcase your firm’s values and personality. Your law firm can add some subtle festive cheer with our website and social media enhancements.
This is for: Any law firm marketers who want to add festive cheer to their website or social media.?
One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website.
A law firm blog showcases your expertise and knowledge and provides valuable information to potential clients.
Regularly updating your blog with fresh and informative content is essential for attracting and engaging your target audience.
This blog post is for: Law firm marketers looking for top tips in creating regular blog content.
Recruitment and retention are buzzwords we still hear in the law firm sphere. LinkedIn is a great tool to attract new talent and help them understand your firm's culture.
This blog post is for: ?Law firm recruiters looking to take their recruitment to the next step.
Combining these techniques and tricks will help your law firm stand out from competitors, bring the right visitors to your website so there is a higher chance of them converting, and show that your law firm is on top of trends.
If you need any support with your law firm’s digital marketing, you can contact the team at Conscious via LinkedIn, email [email protected] or over the phone on 0117 325 0200.
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