Conquest Geo-Fencing Mobile Marketing: An Introduction to “Look-Back” Marketing

As businesses continue to find innovative ways to reach their target audience, the use of location-based technology has become an increasingly popular marketing strategy. One such technology is Conquest Geo-Fencing, which uses a technique called “Look-Back” marketing to reach people who have visited specific locations in the past.

What is Conquest Geo-Fencing?

Conquest Geo-Fencing is a location-based marketing technique that allows businesses to target potential customers who have previously visited a specific location, such as a store, an event, or a competitor's business. This technology is like a virtual fence around a specific area that captures the mobile device IDs of people who have been within that fence.

How Does Look-Back Marketing Work?

Look-Back marketing is a powerful tool that allows businesses to continue marketing to people who have visited a specific location, even after they have left that area. Conquest Geo-Fencing uses this technique by capturing the mobile device IDs of people who have entered a specific location, as recent as 5 days ago and as far back as 6 months.

Once the device IDs are captured, businesses can then use them to send targeted ads to those people, reminding or enticing them to come back to that location or take some action, even if they have already left.

Features and Benefits of Conquest Geo-Fencing

Conquest Geo-Fencing has many features and benefits that make it an effective marketing strategy for businesses of all types and sizes. Let's take a closer look at some of these:

Visitor Targeting: With Conquest Geo-Fencing, businesses can target visitors who have previously been to a specific location, such as a store or an event, with customized ads to entice them to return.

Conquest Visitor Targeting: Businesses can also target their competitor's customers who have visited their location in the past, to draw them away from competitors and win them over.

Home Address Identification & Reverse Append: Using location data, Conquest Geo-Fencing can identify the home addresses of potential customers who have visited a specific location. This information can then be used to send targeted ads to those people's homes.

Household Extension: Conquest Geo-Fencing can also target other devices within the same household as the captured device IDs to expand the reach of the marketing campaign.

Lookalike Targeting: This feature uses machine learning algorithms to create a profile of the captured device IDs and identifies similar devices based on their activity, interests, and demographics.

Conclusion

Conquest Geo-Fencing is a powerful marketing strategy that uses location-based technology to target potential customers who have previously visited a specific location. By using Look-Back marketing, businesses can continue to market to people even after they have left that location, allowing them to increase customer loyalty and entice them to return. With its advanced features and benefits, Conquest Geo-Fencing is an effective marketing tool for businesses looking to reach their target audience in a specific location.