The connective3 newsletter #4
Connective3
We are a specialist performance marketing agency, delivering unrivalled performance for our clients on a global scale.
FRESH FROM THE BLOG ??
The evolution of Google’s SEO Algorithm by Chloe Robinson
Discover how Google’s SEO algorithm has evolved since its inception in 1996 and how it has influenced SEO today.
6 content writing fails and what not to do by Katie Derrick
If you’re a brand looking for content writing tips, this article explains the worst content writing fails and what not to do.
FEATURED IN THE NEWS ??
RFID tags and AR: can creative technology breathe life back into retail? Via The Drum
Can creativity save brick-and-mortar retail from the brink? C3’s Maddie McGovern thinks so, thanks to RFID tags and a raft of augmented reality integrations from the likes of Snapchat.
VIDEOS TO MAKE YOU A BETTER MARKETER ??
An insight into the launch of Google's new products
Paid Media Director,?Claire Stanley-Manock, shares insight into the launch of?Google's new products as she spent a few days at Google's headquarters in Dublin.
Top tips for content ideation with Elle Pollicott
Head of Content Strategy, Elle Pollicott, is here with top tips on how to run an ideation session. Whether you need new ideas for blog posts or inspiration for your next PR campaign, these tips will ensure you get the most out of your session and get those ideas flowing.
UP NORTH 2023 ??
Last Thursday we welcomed over 400 marketers to our first ever Up North and what a special day it was! We had so much fun running and hosting the Up North and we can't wait to do it all again next year.?Across the day we heard from leading marketers, content creators and entrepreneurs and there were so many great take-aways, actionable insights and inspirational advice shared by all our speakers.?
Behind the scenes Up North vlog
We filmed a behind the scenes vlog of the full event set up and the day itself, giving you a sneak-peak into what we were up to and the elements that go into running Up North.?
EVENTS & TRAINING ??
Girls in Marketing Digital Marketing Campaign & Brand Strategy Training
PR's Katie Lovel and Silje Tunes-Huse attended Girls in Marketing Digital Marketing Campaign & Brand Strategy Training in London.
领英推荐
PR in Travel Training by ABTA
Digital PR Strat, Annkatrin Seigl, is attended ABTA’s PR in travel training day.
Meta Marketing Summit
Head of Paid Social, Andreea Popa and Paid Media Manager, Sophie Davey, attended Meta’s Marketing Summit and TikTok for a creative workshop where they learned how to maximised performance with AI and all about supercharging your campaigns.
AI-Forward event by Pro-Manchester
Project Manager,?Tom Lanaway, was part of the panel for?pro-manchester, discussing the future of AI and business.
The Garden of Tomorrow Festival
PR Manager,?Tanya Oates, and Senior New Business Exec,?Jonah Charnock, attended The Garden of Tomorrow Festival to hear a range of talks around topics such as Reimagining Business Through Regenerative Ways.
Google Event in Dublin
Group Head of Paid Search,?William Levitt, and Paid Media Manager,?Charlotte Louise Sharpe, travelled to Dublin to attend?Google's Performance Max Conference to learn more about what's to come for Performance Max.
CAMPIXX Event in Berlin
Our German PR specialists,?Annkatrin Siegl?and?Nele Kr?ner, headed to Berlin for a few days to attend?CAMPIXX?, an in-person SEO and content marketing event, focusing on the German market and marketing strategies.
SOCIALS & WELLBEING ??
Sip & Sculpt - Manchester ??
Our Manchester team attended ‘Sip & Sculpt’ for their quarterly social
Crazy Golf – Leeds ?
Our Leeds team had their quarterly social at Boom Battle Bar playing crazy golf.
Lights on Mental Health talk in our Leeds office
Oly Newton, from Lights on Mental Health, came to our Leeds office to deliver a talk on mental health. Oly is doing some fantastic work on spreading awareness on mental ill health and how running helped save his life through his charity?Run4YourMind Foundation.