The connective3 newsletter #3
Connective3
We are a specialist performance marketing agency, delivering unrivalled performance for our clients on a global scale.
FRESH FROM THE BLOG ??
Travel trends for 2023
Taking a deep dive into travel trends for 2023, Senior PR Executive, Silje Tunes Huse, explores what we can expect for staycations, all-inclusive holidays and international getaways, as well as domestic and international flights.
How to create the perfect PR strategy for your home interior brand
Google Trends data shows searches for the term ‘decorating’ surge during spring, so it’s clear we’re ready to start the season with a new look. PR Manager, Tanya Oates has put together our top tips for the PR strategies we’re seeing work well in the interiors space right now.
FEATURED IN THE NEWS ??
connective3 acquires paid media specialist Made Greater
Our paid media offering has grown significantly across the last year, achieving Google Premier Partner Status and being rated Top 3 in the UK for Google Ads Growth. Made Greater’s roots lie within the digital publishing space. Its approach to media buying techniques, and creative-led thinking is founded in the opportunities offered through leveraging a network of owned websites, and the full spectrum of paid social channels for traffic acquisition and conversion.
VIDEOS TO MAKE YOU A BETTER MARKETER ??
Writing content for e-commerce websites
Learn how to write content for your e-commerce website with Senior Content Writer, Catriona Cherrie. Using real life examples from clients she works with Tapi Carpets & Floors and Sass & Belle, Catriona talks through her four top tips for great content for e-comm websites.
EVENTS ??
Up North tickets now live
We launched tickets for our new marketing festival Up North in April and over half of them have gone already. With just over 7 weeks to go until the event preparations are well underway and we couldn’t be more excited! We’ve announced 11 speakers, and have more exciting announcements coming your way soon, so keep your eyes peeled.
BrightonSEO
We attended, sponsored, and delivered training at April’s BrightonSEO. It’s a firm favourite of ours in the events calendar and it’s always a great two days out of the office learning and networking with some of the industries best marketers.
INTERNATIONAL CAMPAIGN INSPIRATION ??
Our international team share some of the best PR campaigns they’ve seen over the past few months.
领英推荐
Hello Fresh x Guardians of the Galaxy
The world’s leading meal kit company teamed up with Marvel Studios Guardians of the Galaxy, Vol. 3 to bring out-of-this-world flavours and recipes to everyone’s kitchen.
Sky Bet – Real Football No.1’s
Sky Bet is shining a spotlight on football’s unsung, everyday heroes. The campaign involves a nationwide search to discover the local legends behind the sport. People can nominate and vote for their favourite, with the winning stories set to be celebrated across TV, social media, and OOH.
SmartAsset
SmartAsset revealed how much having a roommate saves you in across 50 different US cities.
IngenuityDigital
AI reimagines world-famous landmarks from one-star tourist reviews.
ShaneCo – St. Patrick’s Day
Ahead of St. Patrick’s Day, ShaneCo revealed the US cities where you have the best chance of finding gold.
Tinder bans pics with men holding fish
As an April Fool’s Joke Tinder announced a blanket ban on men holding up "sea creatures big and small" which went into effect on April 1. This means that any picture in violation of this new rule is expected to be deleted within the next 24 hours in an effort to make "Tinder the first dating app in history to be fish free."
Amsterdam City banning young male tourists
In bid to reduce nuisance behaviour, ads will be triggered if people search online for terms such as ‘stag party Amsterdam’.
OPT INK
McCann created a tattoo design people in Germany can get to signal they are organ donors.
AI-generated podcast
A podcast including the voices, the script and everything in between was put together by ChatGPT – no human was involved at all, this conversation never happened.