The Connective3 Newsletter #21
Connective3
We are a specialist performance marketing agency, delivering unrivalled performance for our clients on a global scale.
In February we welcomed three new team members, celebrated two well-deserved promotions, and hosted our first Supper Club of the year in Manchester. Our team also shared valuable insights on SEO forecasting, YouTube strategies, and tips for incorporating video into your content strategy. Keep reading to catch up on all the highlights!
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Fresh from the blog ??
Incorporating video into your content strategy
Search is evolving fast - AI Overviews, video previews, and TikTok results are reshaping SERPs, meaning if you’re not incorporating video, you’re missing out. Head of Content, Elle Pollicott breaks down how to adapt your content strategy in our latest report.
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C3 insight ??
SEO forecasting: Why it matters and how to do it right
How brands can leverage YouTube influencers for maximum impact
How to grow your brand & stay ahead in 2025 – Strategy, AI and influencers
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New starters & promotions ??
We've had three new starters join us this month:
- Jonny Longfellow - Senior Innovation Consultant
- Laura Dann - Client Strategist
- Abbas Ali - Organic Search Strategist
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We've celebrated two promotions:
- Sophie Grace was promoted to Senior Project Manager
- Niamh Mitchell was promoted to Digital PR Strategist
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Events ??
Digital Bites
Our next Digital Bites event happening on 20th March in Manchester is sold out!
We’re beyond excited to bring you an afternoon packed with insights from industry experts, powerful networking opportunities, and of course, free food and drinks.
If you missed out on tickets, join our waitlist to be notified if any spots open up.
We also announced the 11 speakers who will be joining us on stage from brands including N Brown, Pets at Home, and of course, Connective3.
Up North
Our one-day, 400-person marketing festival is back on 19th June in Manchester, and we’re building a standout lineup of industry leaders, bold thinkers, and game-changers.
We’ve previously welcomed speakers from The Diary of a CEO, Luxe Collective, Adanola, REFY, TikTok Shop, Meta, Google, Channel 4 and more.
If you've got insights, bold ideas, or lessons worth sharing, we want to hear from you!
We’re also excited to announce Print.com as our Up North sponsors! They’ll be hosting a stand on the day and are also sponsoring the after-party drinks ??
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C3 Supper Club
On the 20th February we held our first Supper Club event of 2025 at Fenix in Manchester. We brought together 12 senior marketers from top brands across various industries for an evening of great food, drinks, and conversation - a huge thank you to everyone who joined us!
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Digital PR training: Manchester
We held our first Manchester-based in-person digital PR training afternoon where our UK PR Manager, Will Waldron, and Director of Manchester, Rosa Mitchell covered everything from ideation, to link building and SEO, pitching, press releases, B2C, B2B, newsjacking, affiliates, the do's and don'ts and much more.
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News ???
Charity football tournament
Our team played in the Business Fives charity football tournament, raising money for The For Baby's Sake Trust, and came away as conference league winners - a huge well done to the team!