The Connective3 newsletter #20

We’ve hit the ground running this year by welcoming six new starters, celebrating four UK Paid Media Award nominations, and announcing three exciting events! Plus, our Innovation team launched Merlin, our Internal AI Assistant, designed to supercharge decision-making and streamline workflows.

Fresh from the blog ??

Refreshing your PR strategy for 2025

With the PR landscape constantly evolving, it is essential to stay on top of marketing trends,?SEO considerations,?and algorithm updates. In our recent blog, Digital PR Executive, Jo Bennie breaks down the three actionable ways to future-proof your PR strategy in 2025

Read here

Meta's affiliate link update: Opportunity or challenge for influencer marketing?

Meta’s update to affiliate link displays makes them more prominent, but it also raises concerns about authenticity and trust. Senior Influencer Marketing Manager Molly Bartram explores the opportunities, challenges, and key strategies for brands in our recent blog.

Read here

For great global PR campaigns, you need to think local

International PR Manager, Eirini Theodoridou spoke to The Drum about how brands often take a one-size-fits-all approach, only to miss the mark in different regions.

Read here

C3 insight ??

How to use Google AI for growth in 2025 | Connective3 X Google

The future of PR and SEO collaboration: What to expect

New starters & promotions ??

We've had six new starters join us this month:

• Dan Seekings - Group Head of Creative
• Megan McVeigh - Senior PR Executive
• Natalia Baran - Head of Planning & Effectiveness
• Sophie Barker - Senior PR Strategist
• Eva Hardisty - Sales Executive
• Ronan Calvert - Digital PR Executive

We've had one promotion:

• Charity Swales was promoted to Senior PR Strategist

Awards ??

We're proud to have been shortlisted for four UK Paid Media Awards 2025!

• Paid Social Media Campaign of the Year with Instaloft
• Best B2B Campaign of the Year with Moneypenny
• Real Estate & Property Campaign of the Year with Strata
• Large Paid Media Agency of the Year

Events ??

Digital Bites

Earlier this month we announced the date of our first Digital Bites event of the year, happening at the Everyman Cinema in Manchester on Thursday 20th March. Tickets will be live in a couple of weeks, but in the meantime we’re still on the lookout for speakers to join the lineup!

Whether you’ve spoken at 0 or 20 events, we want to hear from you. We’re committed to curating an interesting, exciting and diverse agenda, so no matter how much experience you have, please fill in this form to pitch to speak.

C3 Supper Club

We are hosting an exclusive evening of networking on Thursday 20th February at Fenix in Manchester. This brand-side event promises great food, drinks, and connections with senior marketing leaders. Get in touch with our team to be added to the list.

Digital PR training: Manchester

On 27th of February, we'll be holding an in-person training afternoon at our Manchester office which is tailored for brands who want to learn how digital PR can support their business goals in the new year.

Our experts will bring you up to speed on?everything you need to know about?PR including:

• The importance of link building and how it ties into overall SEO strategy
• How to generate ideas that get your audience and media talking
• How to stay ahead of the competition

For more information, or to secure your place, please register your interest here

News ???

Meet Merlin, our brand new Internal AI Assistant

To push the boundaries of our agency growth, several months ago we created our own Innovation team to focus on smarter ways of working through scaling, automation, and AI.

Last week we announced our first major milestone - the launch of Merlin, our Internal AI Assistant! Merlin is built to supercharge decision-making, streamline workflows, and unlock new efficiencies - whether it’s automating complex tasks or providing key insights in seconds.