The connective3 newsletter #10

2024 is off to a strong start for the c3 team - we’ve welcomed eight new starters, celebrated two promotions, and won a Northern Digital Marketing award! Here are January's highlights:

FRESH FROM THE BLOG ??

Google begins third-party cookie phase out

With Google testing out its new Tracking Protection feature in the Chrome browser, Head of Data & Analytics, George Watson walks through actionable steps you need to take to navigate the new digital ecosystem.

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A guide to technical link reclamation

Whilst digital PR campaigns are one of the top methods to drive links, other tactics are just as successful, including technical link reclamation.?Digital PR Executive, Hira Nasir explores the 5 technical link reclamation tactics.

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Unleashing the power of graphic design in SEO and marketing

Digital Designer, Seemal Sikander, explores the power of graphic design in SEO and marketing, merging aesthetics and functionality as a strategic necessity.

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FEATURED IN THE NEWS ??

PROLIFIC NORTH: Kicking off 2024 with a raft of senior hires and promotions

We’re pleased to announce the exciting news that we have kicked off our fifth year of trading with several senior hires into our team.

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PROLIFIC NORTH: The launch of our new partner business specialising in video and photography, Refract Productions.

Refract is led by Richard Wilson?and was founded following a hugely successful year of video and photography client wins including IWC Schaffhausen, The QHotels Collection, and Global Knives.

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PROLIFIC NORTH: A week in my life

Business Director, Rosa Mitchell, gives a rundown on a week in her life working at c3 including key meetings, mental health training, and new business calls.

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THE DRUM: Neurons and networks

Senior Project Manager,?Tom Lanaway, discusses how AI networks are like neurodiverse brains through aspects such as pattern recognition and problem-solving.

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THE DRUM: Copycat Digital PR Campaigns

David White, Content Marketing Director, explores the rise of copycat PR, and how social listening tools should be utilised to create campaigns that will drive relevant backlinks and get businesses in front of their target customers.

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C3 INSIGHT ??

How to navigate the media agenda

How to use social media to boost digital PR campaigns

How to expand internationally with digital PR

Why you should incorporate national days into your PR strategy

C3 VLOG ??

Spend a day with our Manchester team

NEW STARTERS & PROMOTIONS ??

We’ve had 8 new starters join us:

• Hazel Owens - Head of PPC
• Ben Barker - Group Head of SEO
• William Brittain - Head of Paid Social
• Jordan Brown - Media Client Strategist
• Subhash Herur - Paid Media Executive
• Sophie Grace - Digital Project Manager
• Laura Metcalfe - Junior Content Writer
• Randeep Uppal - Digital PR Executive

We’ve had 2 promotions:

• Lucy Selley was promoted to Multimedia Designer
• Simon Sterenborg was promoted to Group Head of Business Development

AWARDS??

We attended the Northern Digital Awards 2024 in Manchester as we were up for four awards. In addition to winning Silver in the Best PPC category for our work with Wren Kitchens, we took home Best Large Digital Agency!

EVENTS??

We announced our first Digital Bites of 2024 ??

We’re excited to be back at The Everyman in Manchester on 22nd February to host another Digital Bites!

We have ten speakers confirmed: Ella Wright (NEOM Organics), Natalia Chappell (THG), Lloyd Bradley (Google), Ollie Ratcliffe, Claire Burns (Wurkplace Wellbeing), Lauren Adams (Genovi Creative), Plyska Genova (Genovi Creative), Allen White (connective3), Will Brittain (connective3) and Catriona Cherrie (connective3).

The event has sold out but join our waitlist to be notified if any tickets become available.

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Marketing Masterclass

Senior Digital Strategist, Andrew Mirazi, spoke at the Marketing Masterclass Digital Superchats event around Strategy and Performance.

Figaro Digital Marketing Summit

Business Director, Rosa Mitchell, delivered a talk on 'How to produce creative organic strategies that actually impact your bottom line' at the Digital Marketing Summit.

NEWS ???

Wellbeing Month: Throughout January we have been emphasising a focus on mental, physical, and financial wellbeing and have held several wellbeing activities in the office including:

• Claire Burns, from Wurkplace Wellbeing, delivered a talk in our Leeds office on stress management and becoming resilience ready.
• Mary Cotter, an experienced nutritionist, delivered a talk covering basic principles of healthy eating, including plant-based options and the impact of certain foods on our stress levels.
• Our teams in Manchester and Leeds attended a yoga class

Pizza Night: The Manchester team headed to Nell’s Pizza to enjoy a social after work.

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