connection and continuity – one big story broken up into “episodes” – digestible InfoBytes
Konstantinos Konstantinidis, M.D., Ph.D.
Director - ExCtu - addressing the Health Tourism Sector "Builder Class" (a.k.a. the "growth makers" and “developers”) with originated T-shaped knowledge for thinking and doing.
…a constant stream - or torrent – of articles and posts
To illustrate this article, on the publishing of LinkedIn articles and posts, in the form of a “serial”, I used the front cover of the book titled “The Serials: Suspense and Drama by Installment” by Raymond William Stedman, a used paperback edition of which can be bought for $10.16 through Amazon (? https://www.amazon.com/Serials-Suspense-Drama-Installment/dp/0806116951? ).
On LinkedIn, “creators” are those who create (or, come up with - find) and publish content (in the form of articles or posts), on a consistently regular (ideally daily) basis.
BTW, without naming names, I encounter in my feed, a certain someone who does this on a wholesale / industrial basis – anything up to 20 posts on any given day.
Anyway, as I explain, in my case, without it being part of a “grand plan” and strategy, I “landed up” creating something akin to a TV or radio “serial” (hence the picture illustrating this article).
The classical “serials” were the:
A “serial” is a story released in installments.
To be more specific, a serial tells a single, overarching story, that is broken down into smaller episodes, chapters, or parts that are released over time.
Each installment usually ends with a “cliffhanger”, to keep viewers or readers engaged and coming back for more.
The objective is to keep the audience engaged – and compelled to keep coming back for more (suspense and drama by installments).
Serials are characterized by “connection and continuity”.
And of course, serials (as is the case of popular LinkedIn posters) have “followers”.
And now, to point to and explain, the similarities between the serials of the “thirties” and “seventies” and my constant stream (torrent) of daily-published articles and posts.
The “overarching story” in my case, (that is broken down into smaller episodes, chapters, parts or “InfoBytes” that are released over time) is that of Contemporary Health Tourism (a.k.a. – and symbolized by – ht8) and its segments (see the list of segments towards the end).
And my InfoBytes are likewise, associated with “connection and continuity”.
But, instead of “fiction”, my episodes deliver “Originated Knowledge” (see towards the end).
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The ht8 Overarching Story is to be found in the Health Tourism Knowledge Base – from which the episodes are drawn.
What is missing from my episodes, is the “cliffhanger” element - but mine are about business – not entertainment.
I need to point out that what I am doing (in the form of a serial) represents what is known as Inbound Marketing, “storytelling” and “permission marketing” – where the “buyer” wants to – is eager to - come and buy (see:? https://www.dhirubhai.net/pulse/seller-aiming-sell-constantine-constantinides-m-d-ph-d--5dgif/? ).
Serials have regular and engaged followers – numbering in the thousands – if not millions – who are prospective customers of the serial’s Sponsor (who funds the show).
My followers do not number in the thousands, and instead of being “prospective customers”, are stakeholders who will be “participating in, contributing to and benefiting from the Contemporary Health Tourism Big3”:
For many (me included), followers are of value only if they represent a “meaningful audience” - one which proves to be heedful, responsive and relevant to the objectives.
See: Identifying, Locating and Addressing a Meaningful Audience - to achieve objectives and get things done (? https://www.dhirubhai.net/pulse/identifying-locating-addressing-meaningful-audience-constantine/? ).
Stated a little differently, the reason one addresses an audience, is to get things done – achieve an objective – which, for success, needs to be mutually beneficial – in other words, be a win – win proposition (which in the case of ht8, it, obviously, is).
The way I have “selectively” built up the few “followers” – most of whom are “mutual connections” - is by publishing “originated”, knowledge-imparting content which sequentially "builds on" and, collectively, forms a "serial" - which can be read in any - random – order.
And I point out that my articles and posts, are not designed to attract likes and comments – because my audience (the Builder Class – a.k.a. Growth Makers and Developers) are by nature “lurkers” – who do not waste their time liking and commenting:
Originated Knowledge
BTW, "Originated Knowledge" refers to knowledge that is new or groundbreaking - knowledge that wasn't previously known - knowledge that someone arrives at on their own, in many cases, without being influenced by the work of others.
"originated knowledge" emphasizes the element of newness and independent thinking.
the 8 Segments (ht8):