The Connection Between Your Brand, Reputation, and Value

I believe Jeff Bezos says it best.?

“Your brand is what people say about you when you are not in the room.”

We hear about being more aware of our professional brand, but it’s hard for many people to know it.?

A restaurant in my neighborhood is a go-to place for us when we want to order Chinese food. The food is always tasty, priced right, and they deliver quickly.?

That is their brand. They pride themselves on all of the things I mentioned.?

You don’t know them, but I’m willing to bet you appreciate this kind of service and quality in a restaurant. If you lived in my neighborhood, you might order from them.?

Given that I have ordered from them more than a few dozen times, I have a relationship with them and thus, know their reputation – until they prove otherwise.?

And that is where everything aligns for us.?

This restaurant provides excellent value, and they deliver on their brand and reputation.?

Thus, we are repeat customers every month.?

So, how does this restaurant have anything to do with you and your career??

You have to ask yourself the same three questions:?

·??????How well do you know your value??

·??????What is your brand??

·??????What is your reputation??

If you are wondering why you didn’t get that promotion you’ve been desperately wanting, chances are, there is something off when it comes to your value, brand, or reputation.?

If your performance appraisal didn’t go to your liking, someone doesn’t understand your value or brand, or you’ve done something to damage your reputation.?

This week, I invite you to take some time and examine whether or not your Unique Professional Value you believe you are putting out there each day is strongly aligned to your brand (what people say about you when you are not in the room), and your reputation (how well you deliver on that brand).?

Want to learn more? I talk about it in this week’s episode of The Mid-Career GPS. I’ll help you explore what I call the Value – Brand – Reputation Triad so you can be crystal clear about what you are communicating and how others are receiving it.?

Click here to listen to Episode #94 – Knowing Your Professional Value, Brand, and Reputation.

Remember, how we SHOW UP matters.

John?

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#ICYMI on The Mid-Career GPS Podcast

As you continue to think about your professional brand, value, and reputation, I want to share a few episodes that you may have missed that talk about these topics. These episodes received terrific feedback, and I know they will help you find that job you love or love the job you have.?

Episode #85 – Getting Over Your FOSO – Fear of Standing Out with Judy Schoenberg

Episode #80 – It’s Not Your Resume or Your Interview. It’s Your Mindset

Episode #69 – Find “A Job” or “The Job”

Episode #66 – Change in Your Plans, NOT Your Direction

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Free Workshop – Thursday – April 14, 2022, @ 10:00 am EST

Stop Pitching!

Change the Narrative by Networking and Interviewing Differently

Tomorrow, I’m giving a free workshop for the Jewish Vocational Service of Metro West New Jersey to help people stop pitching and approach any networking or interview conversation differently. Special thanks to?Meryl Kanner?for inviting me to speak.?

This is an interactive workshop where I’ll teach you how to develop your Unique Professional Value Statement and learn how to genuinely and authentically communicate it anytime you meet new people or tell them what you do.?

Everyone is welcome to attend this event.?Click here to register.