Connecting with your ultimate clients!

Who starts to yawn when they think of financial planners??? As an occupation, it's right up there with accountants!!! We typically see these professions as boring - at least in a visual sense. So when it comes to marketing it can be a really tough gig to attract dream clients.

This is where leveraging who you are can make all the difference between being invisible and having clients streaming in. People need to get to know you, to get a sense of who you are and what makes you tick. Your clients are initially buying you - so having images that show your personality is vital to connect with them the instant they see you online!

So when Courtney from Wealth Management Enthusiast was ready to take her business to the next level, she knew her one corporate headshot was not going to cut it. So she visited the studio to invest in a collection personal branding images.

Now Courtney's a little bit quirky, a lot bit fun and very engaging. She's a self-proclaimed money nerd who's passionate about helping her women manage and eliminate debt, build their wealth and maintaining their lifestyle – or as her website says ‘buy shoes!’. She's also incredibly competent, intelligent and professional. And is a massive advocate for women's financial literacy & education. 

So it was important for Courtney, her images captured aspects of all these qualities. Just loving how we've captured the quirky side of Courtney here!!! A perfect image for social media posts, website and blog headings.

If you're serious about connecting with your ideal clients and wondering how professional personal branding and portrait photography can help you do just that so you too can take your business to the next level, pop over to www.jowestaway.com.au or drop me a line.

Jo xx

Jo Westaway, photographer and visual designer of Jo Westaway Photography, creates authentic and meaningful personal branding and portrait photography to ensure you stand out, connect with your buyers and achieve the results you deserve in business.