Connecting To Your Audience
Andy Neary
We help insurance industry professionals get more leads and win more sales in less time.
Let's face it, if you are not creating content... you are behind the times.
Many brokers say, "well, I don't like social media and I think it's a waste of time".
Great!?But, do your prospects think that? Because if they don't, you need to be there.?
You need to put yourself in your prospect's shoes and think about what THEY want.?
Now, I get a lot of advisors who are stuck when it comes to creating content. They think, "okay, I know I need to do it", but are unsure HOW to do it.?
Plain and Simple: Start sharing pieces of your life with your audience at large.?
Here's the key, if you have an ability to take a personal story and tie it into a business lesson to the story, that is gold.?
Why? Because number one, you are letting your audience get to know you, by sharing parts of your life with them.?
The more they get to know you, the more they will start to like you.?
Tying a valuable business lesson in, to teach them something as well, makes it even more impactful for your audience.
Are you ready to build a brand message your prospects will love? Learn more HERE.
Just your typical working mom juggling school assignments, home cooked meals, long training runs, and a good book.
3 年Great advice Andy Neary. Just share some personal stuff first. Most of your audience will relate to at least one or two experiences.