Connecting through gastronomy: how to transform MICE events with unique culinary experiences

When we organise an event, we want the participants to connect, be inspired and come away with memories that will endure. Gastronomy is one the most powerful ways to achieve this. The food and wine offered at the Costa Brava and Girona Pyrenees not only excels for its quality but it also has an extraordinary potential for creating transformative experiences in the MICE sector.

In the Costa Brava and Girona Pyrenees, good food is a universal language that bonds teams together, fosters creativity and conveys values such as sustainability and innovation. With a range of options that include Michelin-starred restaurants, participatory workshops, pairing experiences and gastronomic team-building activities, the region has become consolidated as a unique destination for integrating gastronomy in corporate events.

Gastronomic experiences that energise your events

When we talk about MICE experiences, gastronomy is not just a complementary activity but a core element that can radically transform the event's perception and impact. The Costa Brava and the Girona Pyrenees offer a perfect match between setting, product and creativity for crafting memorable events.

1. Seafood cuisine: teamwork with a local essence

The Fishing Museum and L’Espai del Peix in Palamós offer an immersive experience in the Costa Brava's seafood cuisine. Participants not only learn about the region's native species and sustainable fishing; they also put their cooking skills to the test in participatory workshops led by local chefs. This activity fosters teamwork, coordination and discovery of gastronomy as an inseparable part of the territory's culture and identity.

2. Signature cocktails: locally-driven creativity and inspiration

Cocktail Time by Gerard Ruiz gives events an exclusive, personal touch. Participants create their own cocktails using local products such as Noray London Dry Gin, drawing inspiration from the essence of the Costa Brava and the Girona Pyrenees. This experience is ideal for fostering creativity, enhancing brand identity and generating a relaxed atmosphere at corporate meetings and events.

3. Inspiration through innovation: El Bulli 1846

The former restaurant El Bulli, now converted into a museum, is much more than an exhibition space. It is a source of inspiration for teams who wish to explore new horizons and apply disruptive thinking to their projects. Guided by Ferran Adrià's legacy, visitors come to understand how gastronomy has challenged established conventions and how this spirit of innovation can be applied to any business activity.

4. Bespoke experiences with La Gastronòmica

La Gastronòmica offers an extensive range of bespoke experiences, from showcookings to wine and fine eating routes. Committed to sustainability and local sourcing of products, this proposal allows companies to adapt activities to their individual values and objectives. It is an ideal team-building option, hosted in an environment that combines learning, cooperation and tasting of authentic products.

5. The gastronomic excellence of the Esperit Roca

For events that seek to add a seal of exclusiveness and sophistication, Esperit Roca at Roca Sant Julià is a unique experience. This proposal combines craftmade spirits, iconic dishes created by El Celler de Can Roca and a setting charged with emotion and creativity. Ideal for premium events, this activity connects participants with the Roca brothers' philosophy of excellence and innovation.

If you want your next corporate meeting to leave an indelible mark, discover the gastronomic options that can take your MICE experience to another level.