Connecting ISVs with Microsoft Partners

PartnerTalks and MSDynamicsWorld (MSDW) are connecting ISVs with Microsoft Partners through a new Partner Acquisition Program.

MSDW and PartnerTalks want to forge valuable connections and foster growth for both ISVs and Microsoft Partners. In their new joint program, the two organizations plan to find ISVs their perfect match from among the tens of thousands of Partners active on MSDW's platform.

Watch PartnerTalks' Rick McCutcheon and MSDW's Adam Berezin discuss the initiative below.

The six-month program offers a comprehensive support package to participating ISVs. It includes editorial support from MSDW, the world's largest news and information resource for business applications. PartnerTalks will provide strategic guidance and support on content creation to help ISVs effectively communicate their solutions to potential Partners. Additionally, ISVs will benefit from monthly channel strategy calls with Rick McCutcheon, an 11-time Microsoft MVP. These calls will focus on reviewing past performance, identifying opportunities for improvement, and refining strategies for success in the Microsoft ecosystem.

PartnerTalks and MSDW have a strong collaborative track record. The two organizations have successfully run thought leadership events together for the past five years. This new program builds on that foundation, expanding opportunities for ISVs to connect with Microsoft Partners in a more structured, targeted and impactful way.

That said, the program doesn't just benefit ISVs; it's also designed to help Microsoft Partners.

Partners often work with the same few vendors on every deal, limiting their exposure to the Microsoft ecosystem's wide range of innovative solutions. This program aims to change that by increasing awareness of the diverse range of ISVs and their value. By broadening their vendor network, Partners can better serve their clients with a broader array of solutions.

In other words, by connecting ISVs with Microsoft Partners, everybody wins.

For more information about the Partner Acquisition Program, email PartnerTalks' producer at [email protected]