Connecting the Dots in Your Enterprise with the World's #1 CRM Platform

Connect Sales, Marketing, Commerce, and Service with the world's No. 1 CRM

In a digital-first, post-pandemic world, the cookie-cutter or ad hoc approaches to customer relationship management are no longer effective. Poorly coordinated platforms and technology silos add to the frustration for companies unable to drill down into the information customers want, or your customer facing departments need. For instance, a customer makes a service request, but the sales team fails to share the complete product data with the customer service side of the business. This uphill battle in data integration and building a holistic CRM is an urgent enough of a need for many to rethink their CRM approach.

An integrated CRM platform, Salesforce Customer 360, bridges this communication gap between customers and businesses. Ranked as the #1 CRM provider for nine consecutive years, Salesforce encompasses a world-class portfolio of power apps that seamlessly connect your Sales, Marketing, Commerce, Service, and other functional teams with their customers and partners regardless of where you are.

Source: Salesforce, 2022

This single CRM platform that lives in the multitenant Salesforce cloud and equips you with powerful tools to help you close more deals, keep your customers happier, and generate more leads via personalized experiences that build lasting relationships.?

Source: Salesforce

How Salesforce Customer 360 cultivates team, customer, and partner connectivity

Let’s take a look at how the Salesforce 360 CRM platform amplifies your stakeholder connectivity:

1.?????Seamless Collaboration with the Cloud

Salesforce is 100% cloud-based software—meaning it’s a platform that enables seamless digital connectivity across your Sales, Marketing, Commerce, Service, and IT teams and multiple touchpoints, irrespective of location and industry. Furthermore, Slack simplifies the communication and information flow between participants all the more.

2.?????Holistic View of Customer Data

This integrated platform allows companies to leverage a holistic view of their customer data. As a result, actionable insights become more accessible across the teams. There are lesser communication gaps and redundancies. Personalized interactions become the new normal.

3.?????Personalized Customer Experiences with CDP and AI

Data is the commodity of the future and the Salesforce Customer 360 platform helps you leverage this fuel. The Customer Data Platform, under its Marketing Cloud, allows businesses to seamlessly collect, organize, and enrich data from multiple sources. It provides a single source of truth via unified customer data, enhancing your capabilities to deliver personalized messages at the right time across the customer journey.

Moreover, Artificial Intelligence empowers your teams to optimize customer interactions and marketing performance by ensuring each prime segment gets targeted using a unique contact list or event-driven data from marketing, commerce, sales, or service.

This self-service platform also enables businesses to provide more connected brand journeys and personalized experiences that adapt to each customer interaction. As a result, companies can generate more leads, acquire customers, and scale up on upselling and cross-selling opportunities.

4.?????Less time on manual tasks, more time to build relationships

With Salesforce tools, sales representatives and support teams can easily create and execute precise and iterative distribution processes, eliminating labor-intensive tasks and freeing up more time to build meaningful connections with customers. Even better, by integrating sales with marketing, service, and other departments, companies can enhance their capabilities to deliver engaging and seamless customer experiences.

5.?????Increase B2B and B2C Opportunities

Salesforce CRM enables businesses to track a prospect's location in their sales funnel via an AI-powered report or dashboard. Prospects who might have an interaction with your sales team, requested for a demo, or simply placed an item in the shopping cart online. By leveraging these real-time reports, companies can painlessly analyze high-performing ads and marketing messages, resulting in higher conversions and more engaged customers, ultimately connecting commerce with the other business units.

6.?????Enhanced Customer Service

Salesforce Service Cloud empowers businesses to resolve issues faster, provide immediate support, and ensure that representatives have a 360-degree view of customers throughout the customer journey. Ranging from the contact center to out in the field, or from service automation to AI-powered chatbots, Salesforce helps manage multiple touchpoints. This includes customer service, self-service channels, field service, digital channels, and beyond, providing integrated and enhanced customer service across every interaction.

Take Away

Reaching your customers is crucial in general, but reaching the right customer at the right time with the right messages and information is even more important in this new digital economy.

Whatever tools you decide on, your customer should always be at the center of your business. With the rapid shift toward more open and humanized connections, the emerging engagement paradigm commits companies to engaging their customer bases with new channels and hyper-personalized conversations.

Salesforce represents the most comprehensive CRM platform and product portfolio for businesses of all sizes and industries and is the leading partner to accomplish this new way of delighting the customer.

Explore New Dimensions to Business Connectivity with Visionet

Discover how the Salesforce Customer 360 platform can help you strengthen your business connectivity with our Salesforce experts here at Visionet Systems.

Contact us today.