Connecting Dots Between Digitization, Digitalization, and Digital Transformation
Roma Kapadiya
Manager - Marketing Communications at Design'N'Buy Web To Print Solutions
Every now and then there are some services or phenomena that dominate the market and become the need of the hour. With the domination, there are certain words or industry jargon that gain popularity in the market and become what we call the buzzword in the market.
With the advent of the digital era and the uprising of cloud and web technology, there are certain buzzwords that have gripped various industries and businesses across the globe.
To help?printing businesses?understand what these words mean and why they are integral for their seamless digital transformation business, here this blog covers the generalized meaning of words:
Defining the integral digital transformation jargon
1.?Digital Transformation:
To enhance a business’s capabilities and to increase the efficiency and value of its offerings, businesses adopt certain technology solutions in all aspects of the business. All the essential functions of the business are conducted digitally and all these solutions are designed, developed, and integrated to create an IT infrastructure that helps businesses in achieving their goals.
This transition or transformation that a business makes from a traditional business to a business equipped with a personalized IT infrastructure is called digital transformation. All the jargon that will be covered after this will come under the bracket of digital transformation.
2.?Digitization:
Digitization is usually the first process of digital transformation. Digitization word means converting any document of a physical image, paper, bill, or any other such audio and visual resources into digital format. When businesses undertake digital transformation, all the data that the company has generated in the past in manual or physical format must be made available to the technology solutions.
Thus, businesses must endorse this task to convert all their data into digital formats and feed it to technology solutions for various purposes. Digitization of the data can be done in various ways both manual and automated but it requires precision as wrong or corrupted or dark data can either lead to wrong assessments or incomplete analysis.
3.?Digitalization:
Digitalization is the introduction of new processes, business models or new value propositions that businesses gain from the introduction of digital technologies. These business models or value propositions are determined based on the business goals which the business is willing to attain from digital technologies.
Digital technologies when integrated with different business aspects bring different benefits with them like automation, analytics, real-time processing and other such capabilities. These changes or benefits can be different for all different business functions and can also be personalized based on the benefits that businesses wish to reap from digital technologies.
4.?Digital Disruption:
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When digital technologies are implemented in a business, certain changes happen in the traditional processes, people and functions of the business. These changes can also come in the customer experiences and the value propositions of the business offerings. All these changes are the disruption that has been caused by technology and are thus known as digital disruption.
These changes are essential for a business to ensure digital transformation and to optimize the returns on investments that organizations have made in digital technologies. But, these changes can also result in some resistance to change from the employees of the organization and thus they must be reduced to the minimum to ensure a seamless onboarding and hassle-free digital transition.
5.?Digital Evolution:
There are certain add-ons or digital technologies that can be integrated into the business but they do not demand or require any changes in the business processes of the organization. Such digital technology when it brings any changes or benefits to the organization without any need for change is called digital evolution.
For instance, in the printing industry, there is digital technology called web-to-print solutions that can be used to automate the designing process of the printing business. These?web to print online designer ?are not only used for design automation but also for streamlining the order management process of the printing business. Integration of these solutions delivers various capabilities to online print stores but does not require any functional changes of processes.
?Now that the fundamental differences between these terms are defined, let’s understand the benefits that they bring to a printing business.
Benefits of digital transformation in the printing industry:
Digital Transformation brings the future to your printing business:
Digital is the future of the world as not just the printing business but all the major industries as well as the last two industrial revolutions were driven by technology. Embarking on the digital transformation journey is inevitable; the only question remains when a business will embrace the inevitable.
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