Connecting cycling fans

Sport fans want to engage directly with their favourite athletes

Cycling as a sport needs innovation, now more than ever, in the future of sports viewership. Fans want to be more engaged than ever in an authentic and meaningful way.

Cycling fans want to become participants and engage directly with their favourite athletes and the 3.0 web presents a shift in how sports marketing can be capitalised in new and innovative ways.

People are going to be living their lives in the digital space

"We believe that increasingly people are going to be living their lives more and more in this digital space.”?Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment?PepsiCo

There is definitely a possibility for deeper social connection and fan ownership is key for cycling to be part of this big shift in advertising and marketing.

The metaverse certainly presents an opportunity for cycling brands to engage in a deeper level with its fans.

Is it likely that cycling as a sport can attract substantial ROMI for brands?

There are endless opportunities to connect digital communities of cycling fans directly with athletes via social media and now the cycling metaverse.

I think the next 10 years the future of the internet is going to happen in virtual worlds

“You can earn a living, you can sell services, you can buy services. It’s all going to happen in what they’re calling the metaverse. And if you think of a metaverse, Zwift is just a planet in that metaverse.”?Eric Min, CEO?Zwift

Online platforms can now be part of the action and connect with athletes even as they compete with in-the-moment merchandise drops, live streams immediately after memorable moments and one-to-one social connections through personal videos.

Connect with fans digitally

“Brands that build a strategy to connect with sports fans who are engaged in the moment can expect to see many wins in the future ahead”??Matt Whitteker, CEO?MILLIONS.co

Cycling fans want to be part of the dramatic build-up, the athletes’ journeys, and interesting moments during the action. The digital space offers that platform for the sport and brands to connect and engage with their fans in meaningful ways.

people use a digital identity to shop, play and interact

"This new era of the internet where people use a digital identity to shop, play and interact presents endless opportunities for marketers to engage with consumers and grow their businesses."?Conny Braams, Chief Digital and Marketing Officer,?Unilever

connecting directly with athletes with interactive and engaging content

Velon?could provide an immersive viewing experience by allowing fans to watch a full cycling race live with 360o footage from on-bike cameras and content from?Eurosport?&?Play Sports Network.

In addition, Velon could perhaps collaborate with?Shopify?to sell cycling teams merchandise during the live-streams.

Imagine having live interviews with cyclists as they surf the peloton.?

During the 2016 Rio Olympic Road race, Namibia's?Dan Craven?'live tweeted' his experience of the race!

We can also take inspiration from gold standard giants such as Nike and the work they do.

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