Connecting, creating, and campaigning: Things that hit our radar this February

The first part of the year is flying by faster than expected, but that’s okay with us.

We’ve been busy, pitching exciting projects, connecting with new networks, and producing two new podcasts. We’ve been looking at how we can approach our marketing differently in 2025 – and how our clients can, too.?

But first, let’s talk about something that caught our eye this month: The Iconic’s latest campaign.

Got us looking? Guilty. The Iconic's latest campaign turns heads

If you’ve been keeping up with what’s going down in the Australian retail scene, you might have noticed The Iconic’s latest move: their new campaign, the next chapter of the "Got You Looking" series, and honestly? It’s good. Really good.

Their latest campaign chapter, rolled out by Dentsu Creative, brings a refreshing mix of inclusivity, style, and bold storytelling.?

It focuses on individuality and authenticity, showing off a wide range of people with unique stories, real personalities, and killer outfits.

This is a statement campaign that hits on something deeper than buying clothes. The campaign tells a story (or, rather, many) on self-expression and how fashion has the potential to empower.

And oh boy, the visuals? One word: stunning. The imagery, colour palettes and graphics are fun, vibrant, and impossible to ignore.?

You know us – we’re all for brands pushing boundaries.

The question is: can other Aussie retailers match this energy? We think it’s a tough act to follow.

The Beyond Billables Podcast: New guest episode with Mollie Tregillis?

Now, if you haven’t checked out the latest episode of the Beyond Billables Podcast, here’s your chance to catch up!?

Episode 8 features the incredible Mollie Tregillis, and trust us, you don’t want to miss it.

In this conversation, Mollie drops some serious wisdom on legal marketing, business strategy, and why staying ahead of trends in 2025 is so important.?

This year? It’s all about finding a sweet spot between growth and sustainability in a fast-paced world.?

We dive deep into Mollie’s career journey and the lessons she’s learned along the way – it’s a great listen for anyone looking to level up in the legal space.

So, if you’re a legal professional (or know someone who is), give it a listen and let us know your thoughts.

Marketing and networking in 2025: Let's connect!

Let's talk if you're a professional looking to make more meaningful connections and dive into new marketing opportunities this year!?

We're all about expanding our network, learning from others, and staying engaged in business.

Mike has been asked to present at Law Biz Con this year (focussing on employer branding and hiring strategy), and he's excited to connect with even more like-minded professionals.

If you're heading to the event or looking for ways to get more involved in the industry, don't hesitate to reach out.?

Whether it’s attending events or chatting about fresh marketing ideas, we’re always keen to meet new faces and collaborate.

And that’s all from us this month. See you next month, and thanks for reading!